I’m having a little trouble understanding the problem here.
Apparently the Gap, a store I’ve set foot into maybe enough times to count on one hand, has changed its logo, and it’s apparently this big fricking deal.
Designers everywhere are furious. What? Didn’t get the gig?
So what? It’s a store. It sells clothes. The clothes cover up the stuff that other people don’t want to see, and that should be good enough. But nope, not for some people. Nor for these people.
The problem? Helvetica.
