Another email service provider breached. A laughing matter?

Don't laugh at the Epsilon data breachBy now, you’ve heard about the massive breach at Epsilon on March 30.

First, I should tell you, this is no laughing matter. There’s lotsa bad here. Anybody guessing that a few email addresses are not a big deal should know that an enterprise marketing service provider like Epsilon probably got hacked by very determined and highly motivated professional spammers. These guys know the value of an email address, both a lousy one scraped from the web and a good one stolen from a provider to Fortune 100 companies.

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GMail Changes Ad Display Rules – Now What?

Google is changing the game for email marketers – again. They’ve reconfigured their ad-delivery mechanism to bring GMail users fewer, better-targeted ads. That they’ve changed some code is not a big deal. That they’ve further honed their Priority Inbox technology to drive targeted content is.

Priority Inbox is already a turbocharged email engagement algorithm designed to funnel only the inbound emails that are most likely to be opened to the reader’s immediate attention. Everything else goes to the regular ole’ inbox. It’s not in the junk folder, but more like email purgatory.

Well, Google figures, if you can make a piece of code do that, you can certainly make it prioritize the ads that display while a reader uses GMail.

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