What’s Wrong With Pinterest?

I suddenly realized I’m not a thirty-something woman from the midwest.

I first heard about Pinterest only a few weeks ago. Apparently it’s the latest fad in social media. But what the hell is it? I wondered. I went to the site and saw a massive array of gorgeous photos of stuff that looked a bit too upper-class for my taste.

“It’s a pinboard!” I was told. Now, pinboard was a brand new word to me. Yes, I’m 40, and I got all this way without ever hearing about pinboards. Now here’s Pinterest, supposed to be this big public ‘pinboard’, and not only was I totally in the dark about the site, but the idea it was based on.

I asked my wife. “You know, it’s a board you pin stuff to, like the one in the kitchen,” she said. She meant the corkboard where we stuck calendars and notices from the public school.

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Which Social Platform is for you? A Neat Flowchart

So now that you’ve used MySpace, Friendster, Twitter, Facebook, Pinterest, Foursquare, Google+, Yahoo! Groups, LinkedIn, and about a thousand other social sites you’ll never remember, it’s time to make the prognosis: Some of these platforms won’t be here in a few years. Of those that do, they will attract the users who have best figured them out.

For learning to use one of these sites, it’s not really a matter of how, since they’re all pretty easy. They may have their own set of normal practices, and you may look like a terminal noob if you don’t adhere to them, but how much you care about that is driven by your own practices. You either think and act like Google+ or you don’t. If you do, you’ll focus your efforts on that site. If you don’t, you’ll drift away.

Within the next year, I think the shakeout will begin in earnest. When the dust clears, we won’t all be using every tool in a way that is ravenous toward some and pathetic toward others. I’d make the soft drink metaphor but it’s been done.

So it’s time to lay down the cards. Which is best for you?

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