2013: The End Of Mass Shootings

One Million Child March on DC for Gun Control | FacebookSome have asked: Can we really end mass shootings?

What if I told you that since 1934, there have been zero civilian massacres in the US using automatic weapons?

In fact, since the National Firearms Act of 1934, fully-automatic firearms have been heavily taxed and regulated, and in most cases civilians can’t get one. Since then, very few killings, and zero mass shootings, involved the weapons it regulates.

I just point this out because somebody probably told you that regulation doesn’t work.

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The Bishop Family Weekly Update: December 14, 2012

The Bishop Family Weekly UpdateWeekly? We’re calling it weekly? But it’s once a year, right? Well, yes, strictly speaking, we only publish our weekly update once a year, but it’s coming out during a week, so what’s the problem? Got ya there.

The Bishop Family Weekly UpdateSo what went down this year? Let’s start with Connor. This sharp little guy is in his second year of school and is kicking serious butt. The words are really starting to flow, too, as people who don’t know him are starting to understand his speech. That’s huge.

He’s also a mountaineer. He climbed the entire Flume Slide Trail in NH and has also hung bear bags, built mound fires and can dig and use a cathole. Okay, Daddy helped.

Oh, he runs. And swims. Unassisted. When the training wheels come off in the spring we’ll have a triathlete.

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How To Share A Company Holiday Card Online

It happens every year. The holiday season.

And if you’re in marketing or HR, that means it’s time to deal with the company’s holiday greeting strategy. Yes, there’s a strategy.

Why is there a strategy? Because everyone differs on how to send holiday greetings in business. There’s:

  • “Let’s send a postcard to customers.” – but who’s designing it? And who will approve it, without insulting anyone, before it’s too late to send?
  • “How about an email?” – but now you don’t have to send to just customers to keep costs down, but everyone. Now you need multiple messages.
  • “Don’t worry about complaints, just blast everyone the same thing.” – but this is outside the best practice guidelines of marketing. Shouldn’t your holiday greeting campaign be as structured as every other?

Well, at KnowledgeVision we tackled one of these holiday campaigns by using a multi-pronged approach. First, by creating an online presentation to appeal to as many people as possible, then sharing it with customers and other groups through different email campaigns, and then by writing a blog post about it and sharing it on social sites (shhh – you’re reading that now).

The result, about a minute long, is called “Happy… from KnowledgeVision”:

Happy... from KnowledgeVision | Holiday Presentation

You like?

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I Gotta Admit, I Like Being Quoted

The Practitioner’s Guide to Social Influencer Engagement | AgilityAtWork & PR NewswireIt’s a small thing, really.

Earlier this year, I took part in a video project for Curata, a brilliant software firm providing an easy-to-use site where users can find online content for their own newsletter and online portal. They were doing a video shoot at their User Conference, and I wound up being quoted in the Curata Mobile App press release!

Then I published a few blog posts and videos of my own for KnowledgeVision, showing off our product and how I like to use it for presenting interesting topics. It’s mostly about how best to use online presentations, but also industry issues and shifts in technology. Some of our stuff got picked up by Business2Community and the Custom Content Council, and posted all over the social web. I love that.

The Practitioner’s Guide to Social Influencer Engagement | Tom BishopNow I’ve contributed a segment to an e-Book for PR Newswire, “The Practitioner’s Guide to Social Influencer Engagement”. It’s part of their promotion called Agility At Work – It’s a social hub dedicated to sharing tips, tools and best practices to keep up with changes in the realm of earned media. The e-Book is a comprehensive guide for any marketer who wants to find and energize their best social media followers.

My segment is part of Chapter 4, and is called “Turning Influencers Into Your Brand’s Voice”. It’s about what to do once you have been able to work with your most influential followers. I set a few ground rules for engaging them, such as: The most influential people are not necessarily your customers; people use social platforms mostly to converse with friends, not to shop, and; there is a difference between turning a person into an influencer and making them a customer.

PR Newswire did a tremendous job with “The Practitioner’s Guide to Social Influencer Engagement”, and I look forward to the outcome of this e-Book and getting some more recognition for me and for KnowledgeVision. That is, after all, what I do.

I should also point out a few other people who wrote segments of Chapter 4: Anne-Marie Kovacs is founder of the BOOMbox Network, an agency focused on marketing for Boomers; Lee Ann Forbes is a former commodities trader and Marketing Manager for Micro Strategies, and; Vatsala Isaac, an experienced Marketing Consultant. Each of their segments are a must-read for turning influencers into brand advocates.

I don’t say this often, but I gotta say I like being noticed in my industry and quoted as an expert on topics related to it. Just once in awhile I can look in the mirror and say, “Hey, I’m pretty cool.”

The Next Revolution: e-Learning On The Tablet

The Next Revolution: e-Learning On The Tablet | KnowledgeVisionTablets are a thing. We know that.

Since Apple launched the iPad just a few years ago, and with Google and Microsoft selling their own tablets, it’s become obvious that the tablet stands to overtake the notebook and the desktop PC.

Witness the experts at events like the Emerging Display Technologies conference this year, where research was released that predicted that tablets will overtake notebooks by 2016. Microsoft is a little more aggressive, sayingtablets will beat out PCs next year. Guardian News & Media says it already sees times of the day when mobile visits are higher than desktops.

What about education? Will there be a time when a professor will look across the classroom and see the majority of students tapping along with touchscreen tablets instead of clicking around on notebooks? Will there be a time when the students using tablets on the subway aren’t cramming for the exam they’re heading to, but actually taking the exam right now?

Of course there will. It’s just a matter of time.

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