About Tom Bishop

Tom Bishop is a marketing professional focused on brand strategy, campaign management, social media, market segmentation, research and data analysis, and business development. Tom built his business experience working with more than a half-dozen startups and small businesses.

The Christmas Spider – The story of a new holiday tradition

Parents, now you can get rid of that stupid Elf on the Shelf forever. This season, why not terrorize the kids with a SPIDER THE SIZE OF A DOBERMAN?

Trust me, after you read them this, they’ll stay away from your perfectly-decorated tree.

Here We Go Again: It’s Erie Marathon Weekend

Here we go again: The Erie Marathon | MyLeftOne

Now that’s a lotta kale.

So I’m two years into the grand experiment: Let’s run some marathons, eat some kale, and see if we can keep up with the five-year-olds.

So far, so good. I’ve trained smarter, and run more miles than ever. I’ve been eating stuff I never imagined I’d love so much, and regularly see good news on the scale, and on the mile splits.

The kids still wear me out, but breathing is easier, sleeping is easier, and most importantly, waking up is easier than it’s ever been. I don’t get up with the sun; I get up, run several miles, then watch the sun rise, thinking “What kept ya?”

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From Daddy on your First Day of School… Ever

This only happens once. In your lifetime.

Tonight both of you are going to bed after a warm bath, maybe some cookies and a story, and it will seem like just about any other evening. But this one is different; this night is your last one in a world of relative freedom and fun.

As soon as you step across the threshold into kindergarten, your life will change forever. And as the guy lucky enough to be your Daddy, I know I’m supposed to offer a few words of encouragement, maybe look up what Martha Stewart says to tell your kids on this occasion, and go with that.

But I can’t.

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Hey! Let’s Pick Up Dog Poop!

Hey! Let's Pick Up Dog Poop! | MyLeftOne BlogI am not a big fan of dog poop. There, I said it.

I’m sure that puts me squarely in the majority, at least I hope so. I hate seeing the leavings of our canine friends all over the sidewalks and playgrounds, even in those cute little blue bags.

Actually, those bags are just the beginning. It was the behavior of a dog owner I recently encountered at a local park that prompted me to write this.

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Book Review: A Discovery of Boredom (Witches, Sorry)

A Discovery of Boredom | MyLeftOne BlogI finally got through my skimming of Deborah Harkness’ “A Discovery of Witches”. Yes, just a skimming. It’s unreadable.

You may have heard of it. While not exactly Harry Potter, it is among the phalanx of fantasy stories that inevitably must follow such a popular phenomenon.

And by not exactly Harry Potter, I mean that it combines the limp romanticism of Twilight with the ponderous introspection of The Hunger Games to create a book in which nothing at all happens, but the details of every scene are richly described and thought about, even though they hardly change from chapter to chapter.

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Make The Connection: Enable Sales With Online Presentations

Show Your Face: Enable Sales With Online Presentations | KnowledgeVision Fresh Ideas BlogSales is about making connections. When you reach out to people with a solution, whether it’s analytics software, a carpet-cleaning service, or a new brand of vegetable juice, it’s the connection that matters first.

And that connection is made with a smile, a “hello”, and a handshake. Something you can’t do when making connections online.

Until now. Online presentations are a tool that puts your face right in front of people. Stephanie Grant uses online presentations to help Abel-Womack’s sales executives make connections with people, ultimately to increase sales.

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Learning in a Global Business: How Waters Corporation Uses Online Presentations

Learning in a Global Business: How Waters Corporation Uses Online PresentationsRemember science class? That’s where, as kids, we got to mix chemicals, dissect frogs, and burn stuff. What fun!

Yes, we also had to memorize the periodic table and calculate equations, and yes, we’d sometimes wonder when we were ever going to use these scientific concepts.

Waters Corporation has been putting science to good use for more than fifty years. They’re a leading maker of analytical instruments for measuring fluids and substances used in healthcare delivery, environmental management, food safety, and water quality.

So it’s a good thing the people at Waters paid attention in science class. If you eat food, fuel your car, or use medicine, equipment from Waters probably had a role in ensuring the safety and effectiveness of the products you use.

Would you guess that their internal learning programs are a little, shall we say, involved?

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A Conversation During the Providence Marathon

A conversation with myself at the Providence Marathon | MyLeftOne Blog

That’s how I taper

Okay, here we go…

There was no starting gun, because that’s starting to seem a bit weird, after the moment of silence. Instead, somebody blew a horn.

I last ate two hours ago at a Providence Dunks. Bagel. Whole grain. No spread. Been guzzling electrolytes like a- do fish drink electrolytes? It is way too soon for these thoughts.

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What’s Next For Content Creation? Four Technologies To Watch

What's Next For Content Creation? Four Technologies To Watch | KnowledgeVision Fresh Ideas BlogCall me crazy. I’m always thinking of a solution to problems.

I’m not sure this even qualifies as a problem. Maybe it’s a “First-world problem”, but here it is: How can we create great content without sitting at a computer?

What kind of innovations exist out there to help us multi-task? Can we use voice-to-text, mobile tablets, or specialized headgear to develop content that people will love?

Turning Thoughts Into Words

Here are some of the technologies that, believe it or not, we’ll all be using in the near future to create content:

stock-blog-text-driverVoice to Text Apps: You’ve heard of voice notes, where you make a recording of your random thoughts when you’re not in a position to type, like when you’re out on a morning jog. The idea is that those thoughts are going to be worthwhile enough to transcribe later (provided these aren’t thoughts recorded at two in the morning while watching the Cartoon Network).

And of course, why transcribe? Isn’t word-recognition technology able to record directly to text? For phones and tablets, there are numerous voice-to-text applications. Maybe that guy in the car next to you isn’t ranting at the radio or muttering conspiracy theories, but writing a post for his sports blog. You can even have Apple’s Siri Eyes Free installed in your car.

One major glitch: Voice to Text apps don’t make driving any safer, according to a recent study by the Texas Transportation Institute at Texas A&M University. It turns out that looking away from the road isn’t the only distraction; it’s thinking.

stock-blog-virtual-realityVR-Style Headgear: Remember when Virtual Reality was the coolest thing ever? The problem was that these funky headworn devices only played back content. They could not create it. Something like Google Glass will let you record your voice and snapshot everything you see with no effort. Even Robert Scoble is now a believer in Google Glass.

But Glass and devices like it (like Vuzix) still have some obstacles to overcome, such as pricing and concerns over privacy. Store and restaurant owners are already deciding whether to allow the headworn futuristic things into their establishments, and there’s no doubt some litigation and legislation to follow. I believe that, like tablets and smartphones, they’ll attract a limited stratum of superuser. Then once someone discovers the killer application, we’ll all wonder how we survived without them.

stock-blog-tablet-heldMobile Tablets: Naturally, the iPad, Android, Kindle (oh, and Microsoft Surface) tablets have changed the way people view content. First, they’re now more likely to browse while watching television, as well as carry the things into restaurants to amuse their fidgety children (guilty!). But there’s no reason they can’t be considered tremendous content-creation tools as well.

Tablets are fine for writing, but because of the tablet’s touchscreen, they lend themselves readily to graphics production and editing. Specialized tablet apps like Adobe’s Photoshop Touch, and something like Sketchbook Express let you edit photos and create graphics. And of course there’s a phalanx of apps that let you share them on the web pretty easily, even from a phone.

stock-blog-power-gloveDon’t Leave Without Your Gloves: By now you’ve seen Minority Report, and while, like me, you probably can’t remember the story, I’ll bet you remember Tom Cruise’s computerized gloves. They were simply the interface for a gee-whiz transparent display, but they captured the imagination of tech geeks everywhere.

Shouldn’t it be possible, someday, to use gloves like this to interface with a computer or other type of screen, to create all kinds of content? You could type away at thin air and see the results directly on your Google Glass display while sitting on a beach.

People who create content are always looking for that spark, an inspiration, and that often happens to us while sitting at the ballgame, hiking a mountain peak, or using a playground slide. These technological marvels will let us continue to search for inspiration, and take advantage of it immediately.

It’s The Thought That Counts

So these devices may make it easier to multitask and create on the fly. But if thinking is the problem, as the Texas A&M study reveals, can you create great content while using a treadmill? Anyone can ingest news and other content on the overhead televisions at the gym, and many people read books on Kindles and (gasp) paper while working out, riding the train, walking the dog, and doing all sorts of other activities.

Can it work the other way around? Can you create compelling content while crushing calories? Or is mental focus as critical to creativity as it is to driving? Arguably, most people will probably create higher-quality content when they are sitting quietly and undisturbed.

But what about those brain flashes that hit you while you’re inspecting avocados in the produce aisle? For instance, I’ve written entire blog posts while strolling through a mall. That doesn’t change the essential rules about identifying an audience, using research, and calling for action. For that, whatever futuristic device I’m using better be connected to the internet.

But no matter how easy it is to create content on these awesome tools, let’s just keep them out of the car.

Originally published on The KnowledgeVision Fresh Ideas Blog.

E-Learning Innovation: Ground Rules for What Comes Next

E-Learning Innovation: Ground Rules for What Comes Next | KnowledgeVision Fresh Ideas BlogDistance Learning has been a buzzword for awhile. But I’m not talking about an educational method that goes back to 1996, or 1982.

In fact, distance education dates to 1728, when a Boston when a local educator began offering distance correspondence courses (by post or mail). The first correspondence degree was offered by the University of London in 1858.

So the innovators go back aways. They aren’t just the people we read about today, like Daphne Koller, Richard Saul Wurman, or Salman Khan, who are certainly innovators in their own right. But they are standing on the shoulders of people who long ago realized that students didn’t have to be present to learn.

And someday, somebody will stand on theirs. But what kind of learning innovations will they dream up?

What’s Next In Online Learning?

Let’s parse out some critical components of distance education on which the next ideas will be built on.

  1. It will be flexible. If the fact that distance education began in the 18th century tells us anything, it’s that technology has little to do with it. The printing press, the postal system, the phone and fax machine, the internet, the social sites, mobile devices and virtual environments and devices like Google Glass shouldn’t matter. Any learning system should probably be built so that the next big thing doesn’t mean throwing the whole learning model out.

    This means there should be a focus on the lightest footprint possible for a course, whether it means crowdsourced data, cloud storage and delivery, or use of a peer-to-peer network. The course should be available on many platforms without too much modification.

  1. It will be enduring. Every item out there on the web is available to view and learn from. Many articles we find when gathering information may be several years old. That doesn’t mean they’re outdated. Despite advancements in healthcare, software, robotics, and other areas, many core principles remain stable. This could mean that the fundamentals of any curriculum area are easily translated to online learning, even years after the course was created.

    So there is no need for an innovative course platform to emphasize a finite duration overall, only for the individual learners. As long as teachers are available, numerous courses can run for long periods of time and educate thousands of users in an asynchronous manner.

  1. It will be measurable. Communication is critical in any kind of learning system, and a distance education makes it even more important. Besides having numerous ways to coordinate efforts between teachers, students, and other parties that have an interest in their education, an innovative course platform should include ways for the trainer or teacher to review feedback from students as well as monitor their progress. It should also give the students ways to see how they are doing over time, as well as see up-to-date responses from the teacher.

    Some online learning tools emphasize one type of measurement system over another, largely based on which kind of technology is their bread and butter. Content-based platforms focus on viewership stats, while tools that are communications platforms at heart focus on statistics related to discussion. True learning tools will include that, while focusing on feedback and outcomes as a snapshot and over a time period.

  1. It will be accessible. This word means many things. The learning tool should be easy enough to use that it doesn’t hinder the learning process, and it should be readily used by people who are disabled. It also means an innovative tool should not rely on one kind of device. If people are able to use technology they already own to take part in the course, that’s the best approach.

    The accessibility of a learning tool puts a great emphasis on the design of the course platform. Even more than the user-experience design practices favored by website and e-commerce designers, a learning platform needs to make clear what students are supposed to do throughout the process, as well as allow teachers to create and modify their courses easily.

  1. It will be visual. Whether that means users share a presence in video, animation, images, or graphics, making it easy for them to create ideas in a visual format will be paramount. Visible concepts are more readily grasped, and are more widely shared. Yet, most graphic design tools are still seen as the domain of professionals who specialize in their art. Infographic-building tools are on the rise, as well as visually-focused sharing platforms, and it’s no stretch to imagine that learning can take some pages from the social media and content marketing realms.

    A learning tool should include a way to gather data and details and display it in an immediately-publishable visual image. Barring that, the tool should integrate with other graphics-development platforms that emphasize ease and share-ability.

Obviously, these rules don’t have to be taken as dogma. It’s possible that the next big advancement in distance learning will be built for one type of platform, be difficult to use, be almost unmeasurable and yet be wildly popular. Stranger things have happened. I believe the ideas that will endure over time will be those that follow at least a couple of these ground rules.

At some point, we’ll be reading about another innovation from a visionary building on the accomplishments of those who have captured our admiration today.

Originally published on The KnowledgeVision Fresh Ideas Blog.