God Said No! A Spring Paddle on the Quaboag

God Said No: A Spring Paddle on the Quaboag RiverSCENE I: Malden, MA, 6:17 AM 

A corridor in a suburban home. A banister extends most of the way across the room.  There is an alcove and a window on the left end. A low table with a lamp and a telephone is on the right. Various multi-colored polyester clothing is draped over the banister. TOM enters and starts to laboriously pull on a wetsuit. Fade music.

(Phone Rings)

TOM stumbles to the phone, legs stuck in the wetsuit. He answers.

TOM: Hello?

GOD: Just what in my name are you doing?

TOM: Uhh…

GOD: Do you have any idea who this is?

TOM: Umm—

GOD: It’s God, stupid! Listen. Every weekend I check in on you, and up ‘til now I’ve been generally pleased. But this is idiotic! I gave you all this stuff to do, and all this time to do it in. I gave you seasons. Don’t you have any idea what seasons are for? Kid, didn’t you load your kayak into your truck a few minutes ago? Did you notice the two inches of snow on the ground? Wasn’t the door stuck? Wasn’t your tie-down rope frozen? Couldn’t you see your breath? I gave you common sense, with the stipulation that you use it regularly. You are completely ignoring me!

TOM: Uhh, but—

GOD: But what? I know what you’re going to say; I put the rivers there. And I made them run in the spring. No kidding! Ya think the world revolves around you? There are fish and stuff that need the water, too. So the rivers run in the spring. That doesn’t mean you’re supposed to be on them! Listen, I can send you all kind of hints: snow, cold, dead batteries, flat tires. I’ll just let you know one thing… You’re on your own here, kid… Go ahead, paddle the Quaboag. See if I care. Go. Go! Just don’t come crying to me later. Some folks pity fools. I do not!

(Click!)

TOM slowly hangs up and gathers his gear. He exits.

SCENE II: Warren, MA, 9:39 AM

Chuck and I entered a town grocery store/post office/bank/shoe repair/church/gun shop.  What wasn’t it? A restaurant. The lady at the counter said the nearest breakfast could be had ten miles away in East Brookfield. Out of time, we procured some granola bars and escaped to the putin described in the guidebook. Everything was there, the island, the class II rapid. The headstone reading “Lucy Stone Park”, the snow on the ground. But no other paddlers. It was the right time, everything was in order, but where was the rest of the trip? Had they ditched us? We looked at our watch, the guidebook, the empty parking lot, and began to realize we would not be paddling. I figured maybe God was right.

Then, as if on cue, two trucks drove up with boats loaded, and we told the occupants of our predicament. They informed us, “Oh, there’s another putin at the factory.” We would have to ask the author why it wasn’t in the guidebook. Heading downriver to the other putin at a factory below a 20’ dam, we found our group already dressed, and told them about the mixup. We didn’t hold them up, so they were on their way. We drove further down to the takeout, and discovered four guys with three playboats and a C1.

The guys asked if we wanted to join them. “What?” we said, “But you have playboats and all we have are these lowly gaper boats.” They didn’t care. They said our stupid boats could handle this river by themselves, we may as well be in them. Who could argue with that bulletproof logic? Then we asked them where they usually paddle.

“Oh, Hubbard Brook, Roaring Branch, Bull’s Bridge, stuff like that.”

“Oh. I see. We’re dead.” It was really starting to become apparent that God was right. The dude just knows.

So we paddled the river with them and it was really fun. Watching from the eddies, that is.  Those guys spent a lot of time going vertical. Given the freezing temperatures of both the water and the air, I decided there was no way I was going to tempt fate by sticking my bow into a wave. Of course, this conviction lasted about 10 seconds from putting in, and I was soon surfing everything I could find. A soccer ball followed us for part of the way, and we hit it back and forth while spinning down some of the class III rapids. Another installment of Stupid Kayak Tricks.

We eventually ran into our original trip, and told them we had changed our minds, but I think it was apparent. We reached the takeout without much trouble and were soon on our way to Zoar Outdoor, to buy paddle porn and gear. I wanted to see how the heck to get some of those moves that the playboaters were doing. Not that it will matter until July.

SCENE III: Charlemont, MA, 4:22 PM

Zoar Outdoor has a new entrance, still under construction but looking really cool. Bruce Lessels, the owner, and author of our guidebook was there. He asked if we had paddled, and we told him that indeed we had, on the Quaboag. Then we told him about the mixup at the putin, he informed us, “Oh, there’s another putin at the factory.”

To which we asked, “THEN WHY WASN’T IT IN YOUR BOOK?”

Yeah, like we really said that to Bruce Lessels. We obviously aren’t qualified to read his guidebook, much less talk to him in such a tone of voice. Instead, we curtseyed and told him of our plans to go scout a class VI rapid in the guidebook called Tunnel Vision. Did I say “scout”? “Scout” implies that we would ever possibly run it. It was more like “gape at in disbelief”. We weren’t qualified to look at this rapid either.

On the way home, we checked out a new bistro in Greenfield with an eclectic menu of fine Mexican, Southern, and Italian cuisine, served so quickly that you’d swear the food was already prepared. That is, unless you were Chuck, who waited 20 minutes for his fried chicken value meal. The kitchen staff gave him an extra wing for his trouble. I guess they’re still working out the kinks.

So we were on our way home, warm and dry in the car, with boats intact and new paddling videos and magazines. It was March 18 for crying out loud! We discussed whether paddling was becoming some kind of cult addiction. Who cares, it had been a really cool day. God was wrong.

SCENE IV: Malden, MA again, 11:02 PM

A corridor in a suburban home. TOM enters and starts to hang pieces of paddling gear on the banister to eventually dry (they will have to thaw first). The phone rings.

TOM: (picks up phone) Hello?

GOD: You were right, kid. But you’re still an idiot. (Click!)

Fade to black. Close curtain.

The Tom Bishop Fan Club – Yes, I’m Serious!

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The Tom Bishop Fan Club on FacebookIf you really, and I mean really have nothing better to do today, please join The Tom Bishop Fan Club on Facebook! This is where I will share stuff about hiking with the kids, training for the marathon, and Team Playworks. You can post stuff there too. It’s the new home of fun!

Plus, sign up for the MyLeftOne Newsletter! It’s like a little ray of sunshine in your inbox.

Why Run?

Training for Team Playworks Run for Recess in the Boston Marathon 2012I remember exactly when I began running. It was March 2005. The days were getting longer, and it was just a few weeks before we set the clocks forward for Daylight Savings Time. I decided I was sick of being overweight and I needed to expend some nervous energy.

Why was I nervous? For a few months, I had begun to realize our family business, a hair salon, wasn’t going to make it. After a year and a half, revenues were still rising, but not quite enough to cover costs. The writing was on the wall, so I hit the pavement.

My first run went a quarter mile, down to the corner store. I got to the corner and doubled over in exhaustion. Oh my God, I wondered as I bent staring at the sidewalk, was I just going to be unable to run? Were some people naturally athletic while others, myself included, just naturally… not?

It wasn’t like I was a cow. I was an expert skier and a whitewater paddler, though I’d been out of those sports for a couple of years while opening the salon. But now that things there were in flux I wanted to get back into shape. Even the running was supposed to be a precursor to something I really wanted to do; join a gym. But first I wanted to see if I could lift my fitness to a point where I could walk into a gym without looking and feeling like a charity case.

So this first quarter mile wasn’t all that encouraging. I walked the rest of the three-mile course I’d mapped out and got to it again the next morning. This time making it another block before walking.

Before long I learned to pace myself, and was able to run the entire thing within two weeks. My time improved to the point where I could actually start caring about it. I joined the gym in June and enjoyed the best ski seasons I’d ever had.

The running continued. I entered races. By 2007 I was putting in a 7 minute pace for shorter (<3mi) races and a sub-8 minute pace for longer ones. I was starting to run 10k and 10 mile courses, and enjoying it. At some point it’s not exercise anymore. It’s fun. There’s simply no way around it.

In late 2007, the gym went on hold. The reason? Riley. Riley is a little blond girl my wife Lisa and I met when she was 3 days old, lying in a hospital bed. It’s a vapid cliche to say she changed our lives, but she did.

Early parenthood is when everything kind of pauses so you can focus on a little one. But before long, I think most parents are determined to get back to to the glory days, only this time sharing them with a child. That’s where I am now, back on the roads pushing the pace. There are the obvious reasons: I’m trying to keep in condition for hiking with the kids and get in shape for another great ski year.

And now there’s something even bigger: I’m proud and honored to have been invited to join the Team Playworks Run for Recess, which is running the Boston Marathon on April 16, 2012. Playworks is dedicated to increasing and improving recess in schools across America, which is a very important part of childhood learning.

And I’m raising money for Playworks too.

So why run? For fitness, for training, for a great cause, and for my kids.

And I might add, for fun. That’s why.

Nike Running: A Social Media Mistake

Nike's Social Media BlunderOr should I say total marketing blunder? First of all, everyone knows in business that you keep your public discussion about your industry and competition positive. The public, even your fans, are turned off by your negativity about other companies.

Nike’s #EPICFAIL

Nike Facebook Mistake Fail

Nike really screwed the pooch on this one. Their Facebook post seemed innocuous enough: “FACT: Friends don’t let friends wear shoes with five toes” it read. No big deal, right? They’re just having a little fun with a trend that has captivated the running world, right? Those five-toe running shoes are kinda goofy, right? Haha, everyone?

Oops. It turns out a vast chunk of Nike’s audience have tried the toe-shoes and like them, or have seen them, or at least respect the attempt at innovation and industry leadership. VibramMerrellFila and a couple of other companies are making these weird-looking shoes for ‘barefoot’ running. And apparently Nike has not caught on. Maybe it’s because of a patent, or they think it’s a passing fad, or their internal scientists really feel that these shoes are sub-par, unsafe, uncomfortable, or offer inferior performance. I could understand that.

Nike Bashes The Vibram Five Fingers Toe Shoes on Facebook

But this petty little post on Facebook doesn’t have much science behind it, besides psychology. It’s a little like watching a jealous high-school cheerleader gripe about the new popular girl. After a long string of posts that make complete sense for a global brand selling stylish performance apparel, suddenly the company attacks a proven and validated technology.

It’s About The Brand, Not The Shoes

I’ve seen these shoes in action on the hiking trail. Apparently they are better for the feet, as well as for a hiker’s or runner’s ankles and legs. It may be a different thing to run in them than the sneakers we are used to, but it represents a performance enhancement that has definitely caught on. It reminds me of the deep-cut parabolic skis. I thought they were a fad a few years ago, and was among the last to buy a pair. Today I can’t imagine life without them.

Maybe these five-toed running shoes will be a flash in the pan, or maybe they will become the thing we can’t imagine not having in a few years. Either way, that is not why Nike has made a mistake. These shoes right now represent innovation, something that is constantly in demand in the running world and in all of sports. Nike often claims to represent the latest in athletic shoe technology, and it’s difficult to imagine a serious manufacturer belittling a clear advancement in its industry, no matter who created it.

This isn’t like Coke versus Pepsi. It’s more like if a maker of electric guitars bashed a company that makes acoustic guitars. Many of the most avid fans will try other manufacturers’ products and probably respect and own some. These are people who take running seriously. The focus on style may work for the fashionistas, but the serious runners aren’t concerned about that. For a company that just wants high school kids to wear their gear because it looks cool, this Facebook post was a smart move; but for a company that is trying to appeal to serious runners, it was a mistake.

And It’s About The Fans

New Balance Running Shoes

Some of the Nike-defenders on Facebook have asked “So why did you like Nike’s page?” Well, it’s because these are serious running fans who own Nike products. It isn’t as if Dick Morris’ followers ‘Liked’ Michael Moore’s page so they could post on Mike’s wall and bash his followers directly. Nike’s followers on Facebook are actually interested in the company and its products, but they also favor gear from other companies, and this childish behavior from Nike will rub most of them the wrong way.

I myself follow (Like) the company’s Facebook page, and that’s how I saw this catty little status update. I own a pair of Nike running shoes, but I prefer my New Balance and Asics runners and when I hike, I wear Merrell. I probably follow or ‘Like’ those companies too (seriously, I don’t really know without looking), and if one of them did this I wouldn’t be a fanboy; I would be embarrassed and ashamed.

Maybe It’s Brilliant, (But Probably Not)

The majority of commenters are highly against what Nike has done, and this will be seen as a mistake by the company. In fact, I wouldn’t be surprised if they were developing a similar product right now. If this update is simply part of an elaborate reverse-pshychology marketing campaign, this may be the beginning of one of the most clever and elaborate buzz-building schemes in the history of online marketing.

Let’s see what chapter two will bring. For now, Nike stands with egg on its face.

Who I Am (Really)

I was surfing through my Facebook photos recently, in preparation for the inevitable rainy-day sit-down with my Google+ account (I will never get it done if the weather stays sunny). I was struck by the sheer number of hiking and backpacking photos among the batches of goofy stuff I post. I guess you never know what you really are until you see it all combined in one place.

MyLeftOne (Tom Bishop) at Crawford NotchAt Facebook, I post almost nothing about work or marketing, but I force-feed my small group of Facebook friends a firehose of hiking stuff and kid stuff, usually combined.On YouTube, I am a guy who makes moronic videos that often involve banjo music.On Twitter and LinkedIn, I’m a marketing expert who is hyper-interested in brand strategy and social media, email and text marketing technologies (I work for a company that provides online marketing gadgetry, and therefore must play this role).

On this blog, I pretty much do the same, although I sometimes spill my guts in a pathetic self-hating rant. I have no idea why, it just feels cathartic.

So who will I be on Google+? Will I be a fun, interesting, goofy songwriting dude who likes outdoor adventures and writing banjo tunes for his kids, or a total boring douchebag who is truly, really very much into the latest online marketing ‘best practice’ (Seriously, what other kind of person would be truly into that)?

After looking at all those Facebook photos, I think the guy on Google+ will be the hiker, skier, and kayaker who loves playing music and watching sci-fi. I will be the guy who gets called a ‘freerunner’ by kids at the playground (and a ‘retard’ by their parents). I will be the guy who lives every moment waiting for the clock to tick around to the point when I get to play with my kids and bring them on some interesting adventure.

I will be this guy:

Tom Bishop (MyLeftOne) at Tuckerman Ravine

And this guy:

Tom Bishop (MyLeftOne) on The Horn

 And this guy:

Tom Bishop (MyLeftOne) at Smooth Ledge

And this guy:

Tom Bishop (MyLeftOne) in Boston

Go ahead, get to know MyLeftOne at Google+. I promise I will set up my account a little better soon. When it rains.

-Tom