The Tom Bishop Fan Club – Yes, I’m Serious!

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The Tom Bishop Fan Club on FacebookIf you really, and I mean really have nothing better to do today, please join The Tom Bishop Fan Club on Facebook! I share stuff about hiking with the kids, running, and other things I am doing. You can post stuff there too.

Plus, sign up for the MyLeftOne Newsletter! It’s the new home of fun!

From: sales@company.com (aka DELETE ME)

Readers delete impersonal emails

What is the best email address to use for your email marketing messages?

If you’re struggling with this question for your own campaigns, congrats! You’re thinking pretty deeply about optimizing engagement and interactivity with your readers. There are basically two schools of thought: 1) Your readers want a ‘personal’ approach and will respond to an email from their friendly sales executive named Joe instead of an impersonal, faceless corporation, or; 2) Your readers understand your brand and will welcome news and updates from your company, but will feel ‘tricked’ by your attempt to use a personal name.

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What is a “Real” Social Media Success Story?

Whenever you read about companies and celebrities using social media such as Twitter and Facebook, you hear all the stories about how these organizations and people have become huge social media success stories. They have expanded their reach to more followers and created another portal for constant engagement and brand-building.

A rundown of these social media success stories usually includes the following:

  • Oprah Winfrey
  • Ashton Kutcher
  • CNN
  • Walmart
  • Apple
  • Skittles
  • Marriott
  • Kodak
  • McDonald’s
  • CVS
  • Hershey’s
  • Staples
  • Intel
  • Cisco
  • UPS
  • The Home Depot
  • PepsiCo
  • Discovery Channel

Do you notice what they all they have in common?

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