My Current Obsession: Mountaineering Books

Above the Clouds by Anatoli BoukreevFor some reason (maybe a long summer of hiking mountains with the kids), I’ve been reading book after book about and by mountaineers. It turns out there are hardly any books about the White Mountains, except for guidebooks, history books and one exceptional collection of harrowing tales called Not Without Peril by Nicholas Howe.

So I’ve been spending a lot of time in the library picking out books that are mostly about the Himalaya. Believe me, I will never set foot in the mountains of Asia, so I’m reading these mainly in disappointment that there’s hardly anything to read about the mountains I am familiar with.

But I’m becoming fascinated not only with the stories and the peaks, but in the personal dynamic between the mountaineers themselves and the people who support them. The factions and arguments that surround these guys (and they are mainly guys) are worthy of any soap opera about Kardashians:

There’s Dead Lucky by Lincoln Hall, who was rescued after a night out on Everest, but only after another climber, David Sharp, was left for dead a week earlier, causing an international wildfire of online accusation that did not go unnoticed in base camp.

There are several books about K2 in 2008, which killed several climbers in a series of overnight avalanches, causing a rash of heroism from the climbers and second-guessing from their aficionados around the world.

Some rise above the fray, like elite mountaineer Ed Viesturs, who in No Shortcut to the Top covers his own life and his successful climbs of all fourteen 8,000 meter peaks without oxygen. He also explains why he considers it dangerous not to use oxygen when working as a guide.

The 1996 Everest disaster is covered in numerous books, and Into Thin Air by Jon Krakauer is only one of them. As a journalist, he is partly blamed for the event itself, in speculation that his very presence on the mountain caused the leaders of the two largest expeditions to test their luck further than their normal sensibility would have allowed them. He also blames climber Anatoli Boukreev, for guiding without oxygen, thus speeding up his own trip, leaving the summit and reaching camp IV before nearly everyone, including his clients. Yet, Boukreev is the only one in camp who is able to go out into the blizzard later to rescue others.

Of course, Boukreev has his own book, The Climb, covering his own side of the Everest disaster. I am currently reading Above The Clouds, a collection of Boukreev’s diaries from his numerous ascents, postumously published in 2001 (he died in a Christmas Day avalanche on Annapurna in 1997). This book opens with forewords and introductions by his defenders, scratching raw the disagreements that seem to be a lot more plentiful than oxygen on the high peaks, and perhaps always have been.

So here I am, fifteen years later, catching up on these events and finding myself unable to avoid passing judgment on these people, despite the fact that I would rather be reading stories about the Whites.

If only somebody would write a book about an epic adventure in the Pemigewasset wilderness, or a traverse of the southern Presidentials after a hurricane tore through the forest. How about a book with a collection of tales that end with prime rib at the Common Man or a burger at the Red Parka, or getting turned around by the maitre’d at the Mount Washington Hotel because you looked like you just crawled out of the backcountry (which you did).

I’d read all of them. Maybe that’s why I’m so looking forward to reading UP by Patricia Ellis Herr, about hiking New Hampshire’s 4,000 foot peaks with her five-year-old daughter. It will be available in April 2012.

Then I can return all these Everest books and start reading about peaks I can actually visit myself.

The New SEO: Social Sharing and Sentiment Matter More Than Ever

The New SEO: Social Sharing and Sentiment MatterBy now you’ve heard of Google+, right?

When Google announced its very own social platform earlier in 2011, the theories abounded: First, there was “It’s a competitor to Facebook and Twitter.”

Nope.

Then we heard “It’s for the geeks who use all of Google’s unique applications.”

Not quite, unless Google really wants to hang its future on all three of those folks.

Finally, “It’s a way to gather activity data that can be used to drive search.”

Now we’re talking. Google realized that SEO has changed severely because of social activity, and it happened while they were sitting around tweaking their obsolete code.

Okay, maybe that’s a bit harsh. After all, Google’s algorithm includes user behavior data. The company pioneered true organic search technology, and is still the standard setter that every webmaster strives to please. Content-based SEO strategies have long been a thing of the past, thanks to Google.

But there’s no doubt that Google noticed that more and more web activity was based on social sharing, and the associated data was owned by others. Google had your IP address and pretty detailed click data, but Facebook had your name, favorite rock bands, activities, brands, and list of friends, among other items, much of it volunteered. The segmented advertising power this provides is staggering, and Google didn’t have any of it.

Can you say “Writing on the wall?”

In January 2011, Facebook was valued by investor Goldman Sachs at around $50B. Many wondered how the hell a startup with a bunch of pointless time-wasting apps led by a megalomaniac geek could be worth anything like that. For some of us in marketing, it was easy to understand. It was the data.

For the folks at Google, who know marketing better than just about anyone, it was a drop-dead cinch: Get Google+ out there, and quick.

So now here it is: The New SEO. You want inbound links? Social platforms give you an endless supply of them, should you be able to sway crowds to your cause. Which platforms should you use, you ask? How about “As many as humanly possible?”

Are you producing a ton of content on your website and blog but not getting it out there using social tools? Keywords alone won’t cut it anymore. You need activity, so use your content to create buzz.

Are you getting buzz, but it’s not all positive? Such is life, but you need to be online and ready with a social fire drill strategy. And you need to be thick-skinned but able to tread lightly in the social realm.

It’s the customer’s world, you just live in it.

Google will be the search engine of choice for some time to come, so we’re all settled in for a long winter’s night with their rules, but if you’re sitting around waiting for content keywords to work their magic, you’re old school.

We’re long past the “Why should my company get social?” discussion by now, anyway. If your dead-in-the-water SEO strategy isn’t impetus enough, nothing is.

The Tom Bishop Fan Club – Yes, I’m Serious!

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The Tom Bishop Fan Club on FacebookIf you really, and I mean really have nothing better to do today, please join The Tom Bishop Fan Club on Facebook! This is where I will share stuff about hiking with the kids, training for the marathon, and Team Playworks. You can post stuff there too. It’s the new home of fun!

Plus, sign up for the MyLeftOne Newsletter! It’s like a little ray of sunshine in your inbox.

Why Run?

Training for Team Playworks Run for Recess in the Boston Marathon 2012I remember exactly when I began running. It was March 2005. The days were getting longer, and it was just a few weeks before we set the clocks forward for Daylight Savings Time. I decided I was sick of being overweight and I needed to expend some nervous energy.

Why was I nervous? For a few months, I had begun to realize our family business, a hair salon, wasn’t going to make it. After a year and a half, revenues were still rising, but not quite enough to cover costs. The writing was on the wall, so I hit the pavement.

My first run went a quarter mile, down to the corner store. I got to the corner and doubled over in exhaustion. Oh my God, I wondered as I bent staring at the sidewalk, was I just going to be unable to run? Were some people naturally athletic while others, myself included, just naturally… not?

It wasn’t like I was a cow. I was an expert skier and a whitewater paddler, though I’d been out of those sports for a couple of years while opening the salon. But now that things there were in flux I wanted to get back into shape. Even the running was supposed to be a precursor to something I really wanted to do; join a gym. But first I wanted to see if I could lift my fitness to a point where I could walk into a gym without looking and feeling like a charity case.

So this first quarter mile wasn’t all that encouraging. I walked the rest of the three-mile course I’d mapped out and got to it again the next morning. This time making it another block before walking.

Before long I learned to pace myself, and was able to run the entire thing within two weeks. My time improved to the point where I could actually start caring about it. I joined the gym in June and enjoyed the best ski seasons I’d ever had.

The running continued. I entered races. By 2007 I was putting in a 7 minute pace for shorter (<3mi) races and a sub-8 minute pace for longer ones. I was starting to run 10k and 10 mile courses, and enjoying it. At some point it’s not exercise anymore. It’s fun. There’s simply no way around it.

In late 2007, the gym went on hold. The reason? Riley. Riley is a little blond girl my wife Lisa and I met when she was 3 days old, lying in a hospital bed. It’s a vapid cliche to say she changed our lives, but she did.

Early parenthood is when everything kind of pauses so you can focus on a little one. But before long, I think most parents are determined to get back to to the glory days, only this time sharing them with a child. That’s where I am now, back on the roads pushing the pace. There are the obvious reasons: I’m trying to keep in condition for hiking with the kids and get in shape for another great ski year.

And now there’s something even bigger: I’m proud and honored to have been invited to join the Team Playworks Run for Recess, which is running the Boston Marathon on April 16, 2012. Playworks is dedicated to increasing and improving recess in schools across America, which is a very important part of childhood learning.

And I’m raising money for Playworks too.

So why run? For fitness, for training, for a great cause, and for my kids.

And I might add, for fun. That’s why.

What #OWS Teaches Us About Branding

What #OWS Teaches Us About BrandingIrony. That’s what it is.

By that I mean the questions that are being asked of those who support the Occupy Wall Street movement (as I do). We are asked “What is your message?” “What are your ideas?” “What are your demands?” “What is Occupy Wall Street about?”

The implication is clear: #OWS does not have a mission statement or a vision, and therefore cannot be legitimate. That’s irony.

The irony is that the Occupy movement already has a mission that runs so deep, it can’t be put into words. It has what many giant corporations spend decades building. It has the intangible brand value that Coca-Cola, Apple, Google, McDonald’s and yes, Citibank strive to cultivate and maintain. Those brands aren’t only about cool designs, tasty food and low prices, they’re about people who share beliefs and want to be part of a community.

“We are the 99%.” Madison Avenue couldn’t have said it better.

Occupy Wall Street is being mocked by those who own, run, and shill for big brands, but #OWS is what all brands want to be.

Another staggering irony is that this initiative was created pretty much out of whole cloth by a Canadian magazine, Adbusters, that built its organization in the opposition of giant corporate brands. If you’ve never seen (or even heard of) the magazine, it commonly runs articles about things going on in the globalized corporate world that you’ll never read in the mainstream press, interspersed with mocked full-page advertisements from big companies with scribblings such as “The CEO of this company has 14 houses.” or “This company’s products killed 4,300 people in South America last year.”

It’s truly counterculture. And now its mission has become mainstream. That alone should scare the bejeesus out of America’s corporate leaders. That people are flocking to the movement, and that it is growing around the world, are the reasons corporate and government leaders are pulling out all the stops to shut #OWS down.

Great brands are dangerous. How many corporate marketing executives in second-tier companies ask “Why can’t we be Starbucks?” or “What is it people love about Ikea?” over and over? How many clients of brand B gripe that so many of their friends prefer brand A and its ‘obviously’ sub-par products? It’s brand envy. Everybody wants to be the hip new thing. Everybody wants to capture lightning in a bottle. Everybody wants to be part of something huge.

That is what drives the Occupy movement right now. It has a powerful brand message; “Change The Way Things Are”. So many companies aspire to make their audience feel like part of something that changes the world. The #OWS phenomenon is destined to actually do that. It makes Apple’s groundbreaking 1984 ad look like a lame, pretentious approximation of a real movement.

The irony.

Fishin’ Jimmy and The Little Girl

A Bluebird Day on Mount KinsmanA Photo of Mt Lafayette With an Obstacle in the Way

“You can see an ant on Lafayette,” said a hiker the next car. It seemed possible to see something the size of a cat on the summit, if not an ant, from the Lafayette Campground parking area. That’s how clear the sky was. Perfect.

Riley and I arrived around 8:30AM to climb Mount Kinsman. Though I’d reached Lonesome Lake before, The Fishin’ Jimmy Trail and the Kinsmans were new to me.

More Lonesome Lake TrailTerrain on the Lonesome Lake TrailThe Fishin' Jimmy TrailKinsmans from Lonesome LakeCascade Brook BogLonesome Lake BridgeI was on Cannon over a year before, and I’d forgotten how much I like the terrain in that section of the Whites. The Kinsmans have a gorgeous mix of colorful terrain and flora. The rocks and ledges are mostly coarse-grained (which matters because the trails include a lot of sloping ledge) and speckled grey and white. The forest is a little more open than elsewhere, and not as thick with undergrowth, so the effect is a lighter, sunnier forest.

It took about an hour to reach the lake and the Lonesome Lake Hut. We tanked up, visited Clivus, and headed on up the Fishin’ Jimmy Trail. This is considered one of the more annoying trails to hike, but I find if you have a good map with tight contours, you know what’s coming.

Kinsman JunctionLafayette from Lonesome Lake Hut

In the first mile I saw a ridge crossing, a drop to roughly the same contour as the hut, and then three steep pitches, each climbing about 200′, separated by flat spots. Then you reach Kinsman Junction. Simple.

Kinsman Pond and The Kinsmans Without The Little Girl in the Way

All of the mountains have a very different type of rock, soil, and forest. Sometimes you can tell something has changed when you cross from one massif to another, such as when hiking from Zealand to Guyot. Nobody would confuse the Unknown Pond Trail with the Dry River or Cedar Brook trails. If you blindfold a hiker experienced in the Whites and put them on a random trail, they could probably identify the mountain and elevation.

North Kinsman Summit BoulderThe Little Girl at Kinsman PondOn The North Kinsman Summit BoulderView From North Kinsman

We sat at Kinsman pond enjoying our snacks and the echo for awhile. I don’t know exactly how the tentsite platforms work with stakes. My tent requires stakes to work correctly, so I remain anxious about ever using the platforms.

Kinsman Pond and Lonesome Lake
We moved on up the Kinsman Ridge Trail to the north peak. I saw a large boulder that looked higher than anything nearby, and scaled it. I don’t know if peakbagging requires one to touch the top of the highest possible rock with an ungloved hand while getting a photo and whistling Fanfare For The Common Man, but I just like to be sure.

The ledge viewpoints on North Kinsman are phenomenal, rivaling Osceola and Zeacliff in exposure and range. You look out over the broad plateau above Franconia Notch, with Kinsman Pond in the foreground, Lonesome Lake in the middle distance and the Franconias forming a backdrop. Unreal.

North Kinsman LedgeDaddy and The Little Girl on Kinsman Ledge

Maybe it’s the logging history of the area that defines the look of its forest today. I’m guessing here. I don’t actually mind seeing logging tracts, and I know there’s some windfarm discussions going on these days as well, but even those, like logging, represent commerce, production, jobs, and can be practiced in a sustainable way. I do have a problem with housing developments, which produce nothing and only create jobs for one season. Once somebody clears a hillside to build their ridge yachts, it’s a pointless eyesore forever. I don’t care how rich you are, you can live in the valleys.

The Cairn at South KinsmanThe View From South Kinsman

We reached South Peak after an easy mile, taking the spur to the north knob and then moving to the south knob with the cairn. It’s funny how both of these knobs look higher from the other. West Bond offers this illusion as well, which is probably why that trail’s end is clearly marked with rock walls.

On South Kinsman, the mountain’s only flaw is revealed; the 360 degree view looks out over flatland on the west, creating the Toronto Effect. This is when you reach a high viewpoint only to discover there’s nothing to see (named for the effect on visitors to Toronto’s CN Tower). Thankfully, the Kinsmans more than make up for this with a view east that reaches from Moosilauke to Chocorua.

Lafayette from Mount Kinsman Peach Squares at Lonesome Lake Hut

We idled for over an hour on the peak, then finally headed back to the car. We crushed book on the way down, reaching the hut (where we stopped for some peach squares) in two hours and the car in another 30 minutes.

Lafayette from Lonesome Lake

One day I will have to address the kids hiking vs. riding in the pack. Next year they will weigh more than 40 lbs., so carrying them with water, food, essentials, and clothing (and overnight gear) will be close to impossible.

When they hike, which of course is the point of this activity, we move slowly and pick up a lot of sticks, rocks and leaves. For a preschooler, playing with stones and dirt beats the heck out of hiking for miles, so we sing and play follow the leader a lot. Eventually they ask to ride, sometimes after detecting an uphill segment (which they’ve become pretty good at).

Daddy and The Little Girl on South Kinsman

I can still crush book on the hike if they ride in the pack, but we also spend a lot of time putting the pack down, getting water and snacks, playing with leaves, calling echoes, throwing rocks into streams. They’re also very good at falling short of whatever milestone I’ve imagined we could reach.

Of course, none of the details matter in the end. I have a lot of fun hiking with the kids, and I know they love it (so far). Someday they’ll hike on their own, and I hope they’ll remember the trips we took to these summits. Maybe someday they’ll be the ones waiting for me to keep up.

-Tom

Facebook Wants You To Try Google+

Facebook Wants You To Try Google+Is there any other explanation?

Just in the past month or so, Facebook rolled out new features such as Subscriptions, granular sharing, and the mini feed on the right. They have also eliminated items like the Top News/Recent News selector and Add Link (you could just include it in your status update for awhile now). None of these changes are very intrusive, but they range from annoying to inconsequential.

This morning, many sat down to see their Facebook page changed pretty drastically. The News Feed Top/Recent selector (which was obnoxious when it was first introduced) is gone. In its place is their Top Stories feature. Now Facebook will simply deliver the feed depending on how often you visit or log in. (And everybody logs out when they leave Facebook, right? Right? Otherwise you get status-jacked by your so-called ‘friends’.)

Another new change/annoyance is the loss of the Profile link at the top. You now see your name instead. ‘Home’ really means ‘News Feed’. (As with Twitter, I think these names are a little backwards from what they should be. ‘Home’ and ‘Profile’ should mean the same thing, your profile, while the Feed should have a link called ‘Feed’ or ‘Stream’ or something like that.)

It’s Just Business

By now, we are used to this. It is the nature of Facebook to annoy its users from time to time with these changes. However, lately they’ve been coming fast and furious, and it’s obvious that Google+ is seen as a real threat by the folks at Facebook.

But are these rapid-fire changes a mistake? Now that Google+ has dropped the rope, Facebook’s behavior may cause more users to check out Google+ sooner.

I’m sure developers are impressed with how quickly Facebook has been able to make radical changes, and you have to be impressed if you’re a business and operations geek as well. But users don’t care about the meta, they care about the experience. And the Facebook experience is getting a little ragged.

What Would You Do?

Taken as a whole, it just seems that Facebook wants its users to try Google+. With the new granular selections and subscription features, they are training users for Google+ and pissing people off at the same time.

Perhaps Facebook took a page from their own domination of MySpace. MySpace did not change to try to match Facebook’s features, and found itself serving a niche audience. Facebook’s leadership saw the writing on the wall, and moved to copy Google+’s feature set more closely. Was it a smart move? Or will they wind up simply as a sub-par version of Google+?

We’ll see. For my money, I think Facebook is a very new and clever way to deliver content that is not only selected by the user, but also organically generated by the user’s friends. Facebook should continue to focus on their strength: a complex online process that drives relevant material and advertising to active market participants.

But if Facebook wants to try to be Google+, I’ll bet Google couldn’t be happier.