Earlier this year, I took part in a video project for Curata, a brilliant software firm providing an easy-to-use site where users can find online content for their own newsletter and online portal. They were doing a video shoot at their User Conference, and I wound up being quoted in the Curata Mobile App press release!
Then I published a few blog posts and videos of my own for KnowledgeVision, showing off our product and how I like to use it for presenting interesting topics. It’s mostly about how best to use online presentations, but also industry issues and shifts in technology. Some of our stuff got picked up by Business2Community and the Custom Content Council, and posted all over the social web. I love that.
Now I’ve contributed a segment to an e-Book for PR Newswire, “The Practitioner’s Guide to Social Influencer Engagement”. It’s part of their promotion called Agility At Work – It’s a social hub dedicated to sharing tips, tools and best practices to keep up with changes in the realm of earned media. The e-Book is a comprehensive guide for any marketer who wants to find and energize their best social media followers.
My segment is part of Chapter 4, and is called “Turning Influencers Into Your Brand’s Voice”. It’s about what to do once you have been able to work with your most influential followers. I set a few ground rules for engaging them, such as: The most influential people are not necessarily your customers; people use social platforms mostly to converse with friends, not to shop, and; there is a difference between turning a person into an influencer and making them a customer.
PR Newswire did a tremendous job with “The Practitioner’s Guide to Social Influencer Engagement”, and I look forward to the outcome of this e-Book and getting some more recognition for me and for KnowledgeVision. That is, after all, what I do.
I should also point out a few other people who wrote segments of Chapter 4: Anne-Marie Kovacs is founder of the BOOMbox Network, an agency focused on marketing for Boomers; Lee Ann Forbes is a former commodities trader and Marketing Manager for Micro Strategies, and; Vatsala Isaac, an experienced Marketing Consultant. Each of their segments are a must-read for turning influencers into brand advocates.
I don’t say this often, but I gotta say I like being noticed in my industry and quoted as an expert on topics related to it. Just once in awhile I can look in the mirror and say, “Hey, I’m pretty cool.”