Google is changing the game for email marketers – again. They’ve reconfigured their ad-delivery mechanism to bring GMail users fewer, better-targeted ads. That they’ve changed some code is not a big deal. That they’ve further honed their Priority Inbox technology to drive targeted content is.
Priority Inbox is already a turbocharged email engagement algorithm designed to funnel only the inbound emails that are most likely to be opened to the reader’s immediate attention. Everything else goes to the regular ole’ inbox. It’s not in the junk folder, but more like email purgatory.
Well, Google figures, if you can make a piece of code do that, you can certainly make it prioritize the ads that display while a reader uses GMail.