Social Complaints: So What The Hell Do You Want?

Social Complaints: So What The Hell Do You Want? | MyLeftOneSay you’re browsing on Facebook, or Google+, where this is less of an issue (for now), and up pops yet another post complaining about something.

Usually, it’s a complaint about a certain type of post, like political arguments or fitness boasts.

And there are enough of these complaint posts-about-posts that they’ve become a new type of post themselves.

Well, here’s my complaint:

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What Preschoolers Can Teach Marketers

I’m kind of a contrarian when it comes to following the rules. Sometimes I just follow my instincts, and sometimes I listen to what my instincts have to say and then do exactly the opposite. Just because. But it has nothing to do with the rules.

The marketing world doesn’t like this. Business punishes those (like me) who fail to follow the rule book.

But I know that the same things that put business success out of reach also make me one blazing hell of a good parent. I take the ‘free range’ approach with my kids. We run and play every single day, rain or shine. I push them to limits that makes most parents turn white. At the playground, my kids are out-jumping and out-climbing kids three times their age. They’re already swimming. By the time they go to kindergarten, they will both have completed a Presidential traverse in New Hampshire’s White Mountains.

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B2B Lead Generation: It’s All In The Timing

We B2B marketing professionals think about our target audience practically every minute (It’s kind of an obsession). We know their revenue, number of employees, titles they hold, their budgets, their hobbies, and most importantly, their decision roles. This is static lead info, and we try to know as much as we can.

But what about dynamic info, that changes over time? For instance, are people ready to buy?

That’s where decision staging comes in. A decision stage is a unique point in time a B2B prospect is in during the lead cycle. It’s another way to segment leads, because they have such different needs in each stage that we may as well treat them like different people. This affects how we find them, how we evaluate them, and how we pitch them.

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What is a “Real” Social Media Success Story?

Whenever you read about companies and celebrities using social media such as Twitter and Facebook, you hear all the stories about how these organizations and people have become huge social media success stories. They have expanded their reach to more followers and created another portal for constant engagement and brand-building.

A rundown of these social media success stories usually includes the following:

  • Oprah Winfrey
  • Ashton Kutcher
  • CNN
  • Walmart
  • Apple
  • Skittles
  • Marriott
  • Kodak
  • McDonald’s
  • CVS
  • Hershey’s
  • Staples
  • Intel
  • Cisco
  • UPS
  • The Home Depot
  • PepsiCo
  • Discovery Channel

Do you notice what they all they have in common?

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