Online Presentations: The Content Swiss Army Knife

If you only have one tool…

Online Presentations: The Content Swiss Army Knife | KnowledgeVisionWhenever I trek into the backcountry, I always have my Leatherman multi-tool (It’s one of my ten essentials).

We all pretty much know what these are: it’s basically a folding knife with a bunch of other handy little items folded into the housing.

Mine has a serrated knife, a file, screwdrivers, needlenose pliers, a flint, bottle opener, scissors, and the housing itself is a ruler. It includes a leather sheath with a belt-strap, although I tend to carry it in the pack.

It comes in handy in almost any situation, like when I need to cut up some kindling, rig up a bear bag, or repair a torn backpack. I’ve used it for those things and more. All of these tools separately would weigh a ton, but together they weigh less than a pound. It’s a very effective little device.

It got me wondering: Continue reading

Online Video Is Trending: Drive Holiday Sales In-Store And Online

Online Video Is Trending: Drive Holiday Sales

Image Courtesy ABC News

As we enter Cyber Week 2012, we know that record numbers of shoppers hit the stores over Thanksgiving weekend. Among the online shopping trends we’ve seen include multi-channel shopping, mobile advertising, and opening times that are earlier than ever.

Social platforms will be a bigger factor than before. 2012 will also be the year that Pinterest really starts to show its worth for driving online purchases, especially with apparel.

Another trend is that stores are pushing for in-store sales, using sales that aren’t available online and by guaranteed price-matching.

But the biggest trend appeared earlier in the year, when 2012 officially became the first year that online clothing purchases, or purchases influenced by the web, surpassed those made in a store. The driving factors in online retail are increased use of mobile devices and tablets, and an increasing emphasis on video. It turns out that 40% of video viewers wind up in the store or on the store’s website.

That’s huge. Do 4 out of ten viewers of television ads drop everything and head for the store? Nope. No way.

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Presentation: “We’re Talking About Content. Interactive Content”

Today we’re talking about content. Specifically, interactive content. The kind you can view online, anytime, any day, and interact with. Here’s an overview of the new white paper from KnowledgeVision called “Interactive 24/7 Content: Why Online Presentations Belong In Every Digital Content Strategy”.

Interactive 24/7 Content: Why Online Presentations Belong In Every Digital Content Strategy | KnowledgeVision Presentation

Presentation Transcript

There are a lot of content types. White papers? Videos? Blog posts? Infographics? What’s that? We’ve got an infographic for that. Download our infographic: “The Pros And Cons Of Online Content Types” below.

Have you ever heard of online presentations? These show you video and slides together, as well as web pages, images, forms, navigation, transcripts, notes, links, and downloads. They’re in the cloud, so they’re available anytime as long as you are too. They’re multisensory, engaging, searchable, and trackable. They can be shared or embedded, and they encourage interaction.

So we’re talking not just about content, but… content.

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