Social Media Marketing: For Commerce or Community?

Social Media Marketing: For Commerce or Community? | KnowledgeVisionWhy doesn’t social commerce work? Theories abound. Among the most popular are “People use social sites to communicate, not to shop,” and “People don’t want to use their credit cards on a social network.”

I’d have to say I agree with these assessments, and I understand the fear of a new concept. It’s primarily about behavior. When social media users visit their favorite sites, it’s to share jokes, keep their friends notified about what they are doing, no matter how mundane, and to see what other people are up to.

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Nike Running: A Social Media Mistake

Nike's Social Media BlunderOr should I say total marketing blunder? First of all, everyone knows in business that you keep your public discussion about your industry and competition positive. The public, even your fans, are turned off by your negativity about other companies.

Nike’s #EPICFAIL

Nike Facebook Mistake Fail

Nike really screwed the pooch on this one. Their Facebook post seemed innocuous enough: “FACT: Friends don’t let friends wear shoes with five toes” it read. No big deal, right? They’re just having a little fun with a trend that has captivated the running world, right? Those five-toe running shoes are kinda goofy, right? Haha, everyone?

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