Social Reach Has Gotten Easier: And That’s The Problem

Attribution: http://www.flickr.com/photos/kelbycarrA few days ago I was on a conference call where a participant said “Social media has made it harder to reach people.” My left eyebrow immediately shot to the ceiling. I got the point – that people are connected 24-7 now, and it’s hard to attract attention – but it still seemed like an incomplete statement. It is actually much easier to reach people using social media, but it’s hard to know who, when, where, and why they respond.

I thought about the reasons that social tools have made it ‘harder’, and how they translate directly into problems that we, as marketers, can solve.

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How Do You Achieve Total Marketing Immersion (TMI)?

Total Marketing Immersion goes beyond marketing.

PowerPoint, Flash, Whiteboards, Video, Podcasts, Banners,
Whitepapers,
 Webinars, eBooks, Newsletters, Surveys, Social Feeds, Blogs…

Anyone else sick of it all? Maybe I’m a little tired from playing with my children (admittedly something I put every ounce of energy into), but I feel like I’m starving for something. The products and tactics above have become unbearably dull to me.

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