Deconstructing the #McDStories blunder: What could they have done?

mcdonalds #mcdstories social media failYou know how a lot of teary downer movies come out in January, in an effort to capture the mantle of “Best Movie of the Year” before anyone else? On January 18, it seems the McDonalds chain used that approach in their attempt to win the award for “Biggest Social Media Blunder of 2012″ with the #McDStories hashtag.

Why do social media marketing ideas sometimes fail so grotesquely? Sometimes the idea is truly idiotic, or malformed, or naive. #McDStories is different. It actually seemed like a good idea for a well-known brand like McDonalds, which trades on convenience, cost, speed and a chipper all-American wholesomeness. The problem is that McDonalds is well-known to different people for different reasons.

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Nike Running: A Social Media Mistake

Nike's Social Media BlunderOr should I say total marketing blunder? First of all, everyone knows in business that you keep your public discussion about your industry and competition positive. The public, even your fans, are turned off by your negativity about other companies.

Nike’s #EPICFAIL

Nike Facebook Mistake Fail

Nike really screwed the pooch on this one. Their Facebook post seemed innocuous enough: “FACT: Friends don’t let friends wear shoes with five toes” it read. No big deal, right? They’re just having a little fun with a trend that has captivated the running world, right? Those five-toe running shoes are kinda goofy, right? Haha, everyone?

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