Ever wonder how you can build brand awareness but also track important marketing metrics like cost per lead and conversion rates? Tom Bishop attended the MarketingProfs B2B Marketing Forum and sat in on a session that covered exactly how it can be done. Here is Tom’s KnowledgeVision presentation about the session:
On day three of Hubspot’s Inbound Conference 2012, it’s clear that content is king. Of 64 sessions, most were about using content; creating content, managing content, sharing content, or tracking content. There were many examples of content in the wild, most of it textbook-perfect material designed to appeal to customers and drive shares and inbound links. That’s the point.
What makes people respond to your content? Not everyone is inspired to act by text, but it’s been proven that photos and videos work better than words. ComScore reported that online video improves sales effectiveness when landing pages and e-commerce sites include them. In fact, social videos work better than television. What is it about video that drives inbound clicks?