Storytelling: Applying Art To Video Marketing

Storytelling: Applying Art To Video Marketing | KnowledgeVisionDo you study the craft? No, I don’t mean witchcraft. Though sometimes creating an idea can seem just as mysterious as conjuring a spell.

I mean the craft of storytelling.

When we sell an idea, like a product, or show others how to apply a principle through a training course, we resort to telling a story. Some stories are whiz-bang, like a movie with poor dialogue but brilliant special effects.

Other stories are more focused on character development, witty patter and cleverly-devised situations, but not so much on the explosions.

What they all have in common is a craft.

Continue reading

Ambush Marketing at the Olympics: Driven By Social Media and Online Video

During the 2012 Olympics in London, between online streams of Gabby Douglas’ brilliant gymnastics performances, Kayla Harrison winning the US first-ever gold medal in Judo, and Usain Bolt’s blisteringly-fast 100m and 200m wins, web audiences were also wowed by clever marketing campaigns from Nike, Pepsi, Burger King, and Google. Consumers voted the four companies among their top 15 favorite Olympic brands, sharply illustrating the success of traditional event sponsorship.

Or does it?

Besides these four companies not actually being Olympic sponsors, there was one other thing they all had in common:

They all used social media or online video heavily, and often both.

Continue reading

7 Ways To Use Online Video Presentations For Lead Nurturing

7 Ways To Use Online Video Presentations For Lead Nurturing | KnowledgeVision | KnowledgeVisionDoes anyone else get annoyed at the word ‘lead’? I know I do. Yet, ‘lead nurturing’ is a very well-known term for ‘staying in touch with people’. That’s why it’s up there in the title; it’s a highly-searched keyword, doncha know?

What is lead nurturing? In short, it is a program of email messages, in addition to your regular newsletters, sent to people who once visited your website or some other web property and gave you their name and email address. By following best practices, you’ve verified that they knew what they were getting into, so it’s not spam as far as you’re concerned (email recipients tend to use a broader definition of what they consider ‘spam’). You send email on a regular schedule that reminds people you exist and do something they were once interested in.

Continue reading