Google Instant places new emphasis on shorter keywords

Google Instant ArticleNow that Google Instant has been launched (To see it in action, just go to google.com) it’s easy to understand how it will affect organic search for users. In short, it will speed things up, because it will help you refine searches on the fly instead of running several keyword tests to get a relevant set of results. Google pretty much says so too.

But because I’m in marketing, I’m more interested in how it will affect SEO and PPC. This excellent article on Google Instant at the Guardian covers the topic well, but my own thoughts boil down to this:

This re-emphasizes the short keyword.

We’ve all been focused on long-tail keywords lately, like “cheap hotels that aren’t ridden with roaches” (by “keyword” I mean the entire phrase) to get highly relevant search results that reach the right customers. The idea is that anybody who searches on our specific terms is our best friend, while everyone else is a tire-kicker. But with Google Instant, that person doesn’t need to type so much anymore. By the time they finish typing “cheap h”, they have results. Typing “Cheap ho” and “cheap hot” make the terms even more relevant for them.

I realize these terms may bring up different results for you! 🙂

Now, with Google Instant, it is likely that SEO professionals need to think more about the best short, front-loaded keywords that put them in the search results. This is because users can quit typing after a few letters if the results start to look relevant enough. No more finishing the keywords.

The one-letter keywords are taken, so what one- or two-word keyword gets people to your site? It’s time to start thinking about it.

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This entry was posted in Marketing, Online Marketing and tagged , , , , , by Tom Bishop. Bookmark the permalink.

About Tom Bishop

Audiobooks, music, moviemaking, outdoor sports, fitness, tech, and original stories, too! Tom writes and tells his stories of family, mystery, and drama, and lives in New England with his family. At MyLeftOne, Tom writes about being with his wife and their two children well as whitewater kayaking, skiing, sailing, running, mountain biking, tennis, stunt kites, marketing, stunt bowling, caber tossing, 3-D rationalizing, egg-timing, correlation principle hyperventilating, derogatory term coining, collapsible membrane stereotyping, potato taco mesmerizing, inflatable rock rafting, surf jumping, and fly fishing.

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