I’m having a little trouble understanding the problem here.

Apparently the Gap, a store I’ve set foot into maybe enough times to count on one hand, has changed its logo, and it’s apparently this big fricking deal.

Designers everywhere are furious. What? Didn’t get the gig?

So what? It’s a store. It sells clothes. The clothes cover up the stuff that other people don’t want to see, and that should be good enough. But nope, not for some people. Nor for these people.

The problem? Helvetica.

Oh, and gradients. Designers apparently don’t like gradients. Have they ever seen this thing called the, oh, what was it? Oh, yeah, the Internet?

“Too simple!” they screech. “My 6-year old could do it,” they holler. “Design by PowerPoint,” they accuse.

What exactly did they want? Waterfalls? Butterflies? Fruit baskets ? Lens flare? Bevels? The most unreasonable florid font known to man?

This?

Get over it, people. The new logo is now on the website. It is soon to come to New York, Los Angeles, Paris, London, Baghdad, every mall in America, and every other place where shoppers waddle in search of the latest hip sweatshirt. It will also be on the shirt tags. I’ll bet they don’t even notice.

Besides, here’s the one that will matter to me:

I think that’s kinda cute.