“Did you come up the auto road or the cog railway?” the woman asked my son Connor on the summit of Mount Washington. He didn’t have many words at age three, so he simply pointed down the mountain and said “There.” She followed his view down toward Tuckerman Ravine, which I had just climbed on foot from Pinkham Notch, with Connor on my back.
It’s a question I’d heard before, when my daughter Riley was three. That time we were at the Lakes of the Clouds hut for the evening. Again, the answer was neither; We’d hiked the southern Presidentials with her on foot for part of the way.
Yes, I’ve been climbing 4,000’ mountains with a pre-schooler in a backpack.
Ever wonder how you can build brand awareness but also track important marketing metrics like cost per lead and conversion rates? Tom Bishop attended the MarketingProfs B2B Marketing Forum and sat in on a session that covered exactly how it can be done. Here is Tom’s KnowledgeVision presentation about the session:
I learned that during the Maine Marathon, where I actually had a ‘strategy’, but having a poor one is really no strategy at all. My strategy? Just go as fast as I can until the wheels fall off, or I hit the finish line, whichever comes first.
Did I mention that when doing that in a marathon the ‘wheels falling off’ comes first, for pretty much everybody?
Unless they have a smart strategy. And a lot of marathoners do (and I guess I’m a marathoner now, btw, I think, I kinda feel comfortable saying that, at least for this year). The human body is science, and the science is way more true than most people think. If you move this way, muscles will respond that way. If you eat this, that will happen. That means a smart strategy is similar for most people running 26.2 miles.