Why Not Be Awesome?

This morning an interesting question was put to me at the gym: “You think that jacket makes you awesome?” The jacket in question; my 2015 Boston Marathon jacket. I considered a bunch of different answers, but in the interest of immediacy, I just went with, “Yeah,” as I headed for the door.

Now, maybe the person asking has several reasons to be awesome himself, but just chose not to wear it this morning. Maybe his car is emblazoned with bumper stickers declaring his membership in country clubs, his awesome grandkids, his service to his country, or his political persuasion, etc. Or maybe his Facebook profile is thick with “Likes” of all sorts of favorite movies, albums, stores, cars, and whatnot. In all likelihood, we can bet he’s got something, somewhere that he shows off on a regular basis.Tom in a whitewater kayak

And why not?

There’s something wrong with a culture that suppresses declarations of awesomeness. If I choose to be awesome, and you choose to be awesome in a different way, why the heck would we begrudge each other the chance to show it off?

Is it our American-ness that causes this? Or is it a global human trait? In this country at least, we’ve been on a depressing lowest-common-denominator cultural spiral for a long time. I mean, let’s face it; our culture has become like a Ford Taurus. Nothing special, does the job, doesn’t cost too much, doesn’t attract attention, or rock the boat.

(I mean, seriously, who thinks America produces a true luxury car?)

We don’t celebrate anything unless we can profit from it. We don’t create anything without a profit motive. We watch television shows about people jumping off rooftops (again, with a profit motive), or cunning political machinations, celebrities getting ‘fired’, entrepreneurs sniveling before loudmouthed capitalists, and even a long-running cable series about guys who write television ads. We don’t sneeze unless we can show a positive P&L.

Here in Boston, you see that with the negative reaction to the proposal for the 2024 Olympics. Remember when we used to celebrate the fact that athletes from every country competed on the field in a metaphorical pursuit of global peace? Remember when we launched fireworks and light shows just because? Now if it doesn’t sell enough Coke, iPhones and Adidas gear, the pencil pusher in all of us runs a spreadsheet to see if the margins are worth it.

We’ve become a nation of boring, no-fun, uninteresting, joyless people with no time to celebrate and no tolerance for those who do. We’re only focused on the financial payoff. “Money makes the world go ‘round.” “Greed… is good.” “Winning isn’t everything; it’s the only thing.” It’s like the 1980s never ended. There’s plenty of wealth, but we’re impoverished in every other aspect of life.

Balance sheets and negativity should be left at the workplace. Wherever your awesomeness comes from, I say wear it, declare it, & share it. I guarantee it won’t be from something where you ran a financial projection before you started.

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