About Tom Bishop

Audiobooks, music, moviemaking, outdoor sports, fitness, tech, and original stories, too! Tom writes and tells his stories of family, mystery, and drama, and lives in New England with his family. At MyLeftOne, Tom writes about being with his wife and their two children well as whitewater kayaking, skiing, sailing, running, mountain biking, tennis, stunt kites, marketing, stunt bowling, caber tossing, 3-D rationalizing, egg-timing, correlation principle hyperventilating, derogatory term coining, collapsible membrane stereotyping, potato taco mesmerizing, inflatable rock rafting, surf jumping, and fly fishing.

Online Training Content: Right In Front Of Your Nose

E-Learning Content is Everywhere! | KnowledgeVision Online Presentation“To see what is in front of one’s nose needs a constant struggle.” – George Orwell

George Orwell wrote that in 1946. And it’s true today. It’s one of those timeless sentiments that can be applied to almost any situation.

Here, it’s used for an innocent purpose; to point out that putting together corporate training courses can seem difficult, but if you simply look around, you’ll find the content you need is, well, in front of your nose.

The Current Thought On Training

Elliott Masie’s Learning 2012 Conference was held this October in Orlando, Florida. This is the foremost conference for current thought on learning and corporate training. The event typically keynoted by people of note like Colin Powell, Bill Clinton, Malcolm Gladwell, and Susan Cain.

The topics range from using mobile technology for online learning courses to using video for training in the workplace. The people leading sessions include thought leaders from learning institutions, global companies, software and service providers, and others who specialize in training and leadership.

KnowledgeVision’s Michael Kolowich led an inspiring session on how to create training courses using materials most companies already have. The dilemma that trainers face is that building a course seems to require new content, new video, and a new script. But it’s not true.

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Presentation: “We’re Talking About Content. Interactive Content”

Today we’re talking about content. Specifically, interactive content. The kind you can view online, anytime, any day, and interact with. Here’s an overview of the new white paper from KnowledgeVision called “Interactive 24/7 Content: Why Online Presentations Belong In Every Digital Content Strategy”.

Interactive 24/7 Content: Why Online Presentations Belong In Every Digital Content Strategy | KnowledgeVision Presentation

Presentation Transcript

There are a lot of content types. White papers? Videos? Blog posts? Infographics? What’s that? We’ve got an infographic for that. Download our infographic: “The Pros And Cons Of Online Content Types” below.

Have you ever heard of online presentations? These show you video and slides together, as well as web pages, images, forms, navigation, transcripts, notes, links, and downloads. They’re in the cloud, so they’re available anytime as long as you are too. They’re multisensory, engaging, searchable, and trackable. They can be shared or embedded, and they encourage interaction.

So we’re talking not just about content, but… content.

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Expanding The Marketing and Sales Funnel: Why More Is Merrier

Expanding The Marketing and Sales Funnel: Why More Is Merrier | KnowledgeVisionIt’s the age-old question: Do you want Quality or Quantity?

When marketing delivers a dozen leads from a highly engaging event, it’s usually expected that these people will buy, or at least get into a proposal discussion.

But when marketing hauls in hundreds of leads in a day, we all know what the sales conversion rates will be: Low and lower.

But with content marketing, the funnel is getting a lot wider than it used to be, as more people find your articles and videos and respond to your calls to action. Here’s how to raise the quality of lead even as you raise the number.

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Being The Lightning Rod: When A Social Media Disaster Strikes Unfairly

Have you seen a more egregious example of unfairness than this?

Facebook | The ING New York City Marathon

During Hurricane Sandy, aka #frankenstorm, some Good, Bad, and Ugly things happened on social networks. There were fake tweets about flooding at the NYSE, and of course the American Apparel #SandySale fiasco (WTF were they thinking?).

But the New York Road Runners, the running community and ING bank can hardly be blamed for the devastation wrought by the superstorm, yet the social backlash against the New York marathon dwarfs all the venom ever spent against McDonalds for #McDStories, Kenneth Cole for using the Cairo uprising to sell clothes or KFC Thailand for suggesting that a deadly earthquake was caused by people buying chicken.

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Social Complaints: So What The Hell Do You Want?

Social Complaints: So What The Hell Do You Want? | MyLeftOneSay you’re browsing on Facebook, or Google+, where this is less of an issue (for now), and up pops yet another post complaining about something.

Usually, it’s a complaint about a certain type of post, like political arguments or fitness boasts.

And there are enough of these complaint posts-about-posts that they’ve become a new type of post themselves.

Well, here’s my complaint:

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Using Rich Media Content To Drive Leads

Ever wonder how you can build brand awareness but also track important marketing metrics like cost per lead and conversion rates? Tom Bishop attended the MarketingProfs B2B Marketing Forum and sat in on a session that covered exactly how it can be done. Here is Tom’s KnowledgeVision presentation about the session:

Using Rich Media Content To Drive Leads | KnowledgeVision

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Marathons, The Wall, and Smart Strategy

Marathons, The Wall, and Smart StrategyI need a watch.

I learned that during the Maine Marathon, where I actually had a ‘strategy’, but having a poor one is really no strategy at all. My strategy? Just go as fast as I can until the wheels fall off, or I hit the finish line, whichever comes first.

The wall.

Did I mention that when doing that in a marathon the ‘wheels falling off’ comes first, for pretty much everybody?

Unless they have a smart strategy. And a lot of marathoners do (and I guess I’m a marathoner now, btw, I think, I kinda feel comfortable saying that, at least for this year). The human body is science, and the science is way more true than most people think. If you move this way, muscles will respond that way. If you eat this, that will happen. That means a smart strategy is similar for most people running 26.2 miles.

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Online Presentation: “Content Marketing: Ready For Prime Time”

The B2B Intelligence Center has produced a new study called “Content Marketing: Ready For Prime Time”. Tom Bishop from KnowledgeVision provides an online presentation that looks at the study and examines it’s findings. In addition to in-depth numbers, “Content Marketing: Ready for Prime Time” contains analysis and interpretation, applying the research to real-world situations and explains its meaning for the in-the-trenches marketer.

Presentation: "Content Marketing: Ready For Prime Time" | B2B Intelligence Center

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Running The Gauntlet: Three Races In Three Weeks

This is a big week for me.

Rye on Mount Lafayette | Finishing the NH4KActually, it’s a big three weeks. First, I completed New Hampshire’s list of 4,000 foot mountains on Saturday. Mts Lincoln and Lafayette were number 47 and 48, all done while carrying a small child most of the way, and there will be a trip report on that later.

This hike was a day after I ran 9 miles in preparation for the Applefest Half Marathon in Hollis, NH, taking on the famous hills on Wheeler Road. But the biggest challenge was the next day, Sunday morning. I was scheduled to go out and run 20 miles.

Can I do that the day after a 9 mile hike that gained 3,200′ while carrying 60 lbs much of the way? Is that physically allowed?

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If It’s Wednesday, This Must Be #CMWorld: Twelve Ways To Make Content Interesting

If It's Wednesday, This Must Be Columbus: Twelve Ways To Make Content InterestingAnother day, another marketing event!

I’ve been excited about this trip to Content Marketing World 2012 (#CMWorld) for some time. For one, it’s the largest gathering of content marketing professionals in the world. Two, it’s presented by our friends at the Content Marketing Institute. Three, I’m heavily involved in content marketing and am excited to meet so many other people who are versed in the same stuff. Four, we’ll get to swoon over the brilliant speakers as they impart their experience to us.

Five, it’s during the biggest week in my marathon training schedule (50+ miles) and I’m jazzed about running the Scioto Mile, a riverfront park and pavilion and the centerpiece of Columbus’ riverside trail network. Incidentally, I learned about the trails while tweeting with The Columbus Marathon (@CbusMarathon).

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