Let’s Talk Tactics: How I Build An Online Presentation

Let’s Talk Tactics: How I Build An Online Presentation | KnowledgeVision

I’ve spent thousands of words on video strategy covering everything from production to social sharing to types of videos.

Enough! No more strategy today. It’s time to get tactical about online presentations.

It’s time to just document exactly what I do to put an online presentation together. Let’s pull back that curtain, so to speak, and go behind the scenes. Yes, I know, it’s a cliche.

View The Presentation Here.

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The Spirit Of Edison: Advancing Online Content Technology

The Spirit Of Edison: Advancing Online Content Technology | KnowledgeVisionWhy do we communicate?

With so many advanced tools out there, it’s easy to think of communications technology as something we’ve always had. We wake up in the morning, and there’s yet another social media platform to learn about.

Books are written to show us why we should use them, and how we can best use them for… sharing content, making money, spreading knowledge, promoting music and making people laugh with clever pictures of cats.

It should be amazing.

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How To Maximize The Micro-Learning Phenomenon

How To Maximize The Micro-Learning Phenomenon | KnowledgeVisionIn the online training world, numerous software platforms and applications have made it possible to build very specific course topics. The phenomenon is called micro-learning, and it’s driving a revolutionary shift in corporate and academic e-learning. How can you build your own courses using these new tools and techniques?

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Online Presentations: The Content Swiss Army Knife

If you only have one tool…

Online Presentations: The Content Swiss Army Knife | KnowledgeVisionWhenever I trek into the backcountry, I always have my Leatherman multi-tool (It’s one of my ten essentials).

We all pretty much know what these are: it’s basically a folding knife with a bunch of other handy little items folded into the housing.

Mine has a serrated knife, a file, screwdrivers, needlenose pliers, a flint, bottle opener, scissors, and the housing itself is a ruler. It includes a leather sheath with a belt-strap, although I tend to carry it in the pack.

It comes in handy in almost any situation, like when I need to cut up some kindling, rig up a bear bag, or repair a torn backpack. I’ve used it for those things and more. All of these tools separately would weigh a ton, but together they weigh less than a pound. It’s a very effective little device.

It got me wondering: Continue reading

Content Marketing Has A Reputation: Can It Be Fixed?

Content Marketing Has A Reputation: Can It Be Fixed? | KnowledgeVision BlogIt’s sort of like watching your little league team get an award at Fenway Park.

For a few minutes, the kids wave, the crowd cheers, and parents beam. Then the pros take the field, the announcer says “wasn’t that nice”, and the people at home see more beer ads.

For several months, the townspeople talk about it in the barber shops, then everything goes back to the way it was.

That’s how I felt reading An Apology to Content Marketers by Shel Israel over at Forbes Magazine. For a few minutes, it felt like content marketing was getting some respect in front of a wider audience.

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Google Course Builder: Implications For The Learning Community

Google Course Builder: Implications For The Learning Community | KnowledgeVisionGoogle. They do everything, don’t they?

They’ve got desktop document tools, a social media site, a video hosting service, a mobile device platform, a creepily in-depth global mapping tool, and will probably deliver the first flying car before long.

Back here on Earth, we’re seeing some incredible advances in learning technology, with online course providers and MOOCs popping up, as well as specialized software for building, delivering, and storing online course materials.

And Google has jammed its colorful thumb deep into that pie, too, with Google Course Builder.

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How To Share A Company Holiday Card Online

It happens every year. The holiday season.

And if you’re in marketing or HR, that means it’s time to deal with the company’s holiday greeting strategy. Yes, there’s a strategy.

Why is there a strategy? Because everyone differs on how to send holiday greetings in business. There’s:

  • “Let’s send a postcard to customers.” – but who’s designing it? And who will approve it, without insulting anyone, before it’s too late to send?
  • “How about an email?” – but now you don’t have to send to just customers to keep costs down, but everyone. Now you need multiple messages.
  • “Don’t worry about complaints, just blast everyone the same thing.” – but this is outside the best practice guidelines of marketing. Shouldn’t your holiday greeting campaign be as structured as every other?

Well, at KnowledgeVision we tackled one of these holiday campaigns by using a multi-pronged approach. First, by creating an online presentation to appeal to as many people as possible, then sharing it with customers and other groups through different email campaigns, and then by writing a blog post about it and sharing it on social sites (shhh – you’re reading that now).

The result, about a minute long, is called “Happy… from KnowledgeVision”:

Happy... from KnowledgeVision | Holiday Presentation

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