Social Complaints: So What The Hell Do You Want?

Social Complaints: So What The Hell Do You Want? | MyLeftOneSay you’re browsing on Facebook, or Google+, where this is less of an issue (for now), and up pops yet another post complaining about something.

Usually, it’s a complaint about a certain type of post, like political arguments or fitness boasts.

And there are enough of these complaint posts-about-posts that they’ve become a new type of post themselves.

Well, here’s my complaint:

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Using Rich Media Content To Drive Leads

Ever wonder how you can build brand awareness but also track important marketing metrics like cost per lead and conversion rates? Tom Bishop attended the MarketingProfs B2B Marketing Forum and sat in on a session that covered exactly how it can be done. Here is Tom’s KnowledgeVision presentation about the session:

Using Rich Media Content To Drive Leads | KnowledgeVision

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If It’s Wednesday, This Must Be #CMWorld: Twelve Ways To Make Content Interesting

If It's Wednesday, This Must Be Columbus: Twelve Ways To Make Content InterestingAnother day, another marketing event!

I’ve been excited about this trip to Content Marketing World 2012 (#CMWorld) for some time. For one, it’s the largest gathering of content marketing professionals in the world. Two, it’s presented by our friends at the Content Marketing Institute. Three, I’m heavily involved in content marketing and am excited to meet so many other people who are versed in the same stuff. Four, we’ll get to swoon over the brilliant speakers as they impart their experience to us.

Five, it’s during the biggest week in my marathon training schedule (50+ miles) and I’m jazzed about running the Scioto Mile, a riverfront park and pavilion and the centerpiece of Columbus’ riverside trail network. Incidentally, I learned about the trails while tweeting with The Columbus Marathon (@CbusMarathon).

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Keyword Filtering In The Real World: The HubSpot Inbound Conference 2012 – Day One

Keyword Filtering In The Real World: The HubSpot Inbound Conference 2012 - Day OneHow about a little reality today?

I’m on the train headed to the Hubspot Inbound Conference 2012 in Boston. After a big hiking weekend and a 5K run this morning to get the kinks out, I’m treating myself to a hazelnut coffee and a smoothie (I need 10K to earn a bagel), and of course I’m reading new articles about content marketing, e-learning and how to get more inbound links. All before the conference opens at 8AM.

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Inspire People to Action: How Online Video Drives Your Inbound Marketing Strategy

Inspire People to Action: How Online Presentations Drive Your Inbound Marketing Strategy

What makes people respond to your content? Not everyone is inspired to act by text, but it’s been proven that photos and videos work better than words. ComScore reported that online video improves sales effectiveness when landing pages and e-commerce sites include them. In fact, social videos work better than television. What is it about video that drives inbound clicks?

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How Daydreaming Drives Creativity – #PowerToThePen

Ever have an epiphany? Some days I have them several times, and some days nothing happens that warrants notice. Actually, I think the epiphanies still happen, I just don’t notice or have the wherewithal to record them.

The best ones, of course, are written down and acted upon later. Sometimes much later. Sometimes I’m sitting there, or doing something like running, and it just hits me unannounced. Sometimes I have to flex some mental muscle and force a thought into existence. It reminds me of the difference between Mozart and Beethoven.

Did you ever notice how much it helps to have a pen? You can write down your epiphany, or better yet, doodle it and make it a #PowerToThePen entry:

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Ambush Marketing at the Olympics: Driven By Social Media and Online Video

During the 2012 Olympics in London, between online streams of Gabby Douglas’ brilliant gymnastics performances, Kayla Harrison winning the US first-ever gold medal in Judo, and Usain Bolt’s blisteringly-fast 100m and 200m wins, web audiences were also wowed by clever marketing campaigns from Nike, Pepsi, Burger King, and Google. Consumers voted the four companies among their top 15 favorite Olympic brands, sharply illustrating the success of traditional event sponsorship.

Or does it?

Besides these four companies not actually being Olympic sponsors, there was one other thing they all had in common:

They all used social media or online video heavily, and often both.

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