Being The Lightning Rod: When A Social Media Disaster Strikes Unfairly

Have you seen a more egregious example of unfairness than this?

Facebook | The ING New York City Marathon

During Hurricane Sandy, aka #frankenstorm, some Good, Bad, and Ugly things happened on social networks. There were fake tweets about flooding at the NYSE, and of course the American Apparel #SandySale fiasco (WTF were they thinking?).

But the New York Road Runners, the running community and ING bank can hardly be blamed for the devastation wrought by the superstorm, yet the social backlash against the New York marathon dwarfs all the venom ever spent against McDonalds for #McDStories, Kenneth Cole for using the Cairo uprising to sell clothes or KFC Thailand for suggesting that a deadly earthquake was caused by people buying chicken.

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Social Complaints: So What The Hell Do You Want?

Social Complaints: So What The Hell Do You Want? | MyLeftOneSay you’re browsing on Facebook, or Google+, where this is less of an issue (for now), and up pops yet another post complaining about something.

Usually, it’s a complaint about a certain type of post, like political arguments or fitness boasts.

And there are enough of these complaint posts-about-posts that they’ve become a new type of post themselves.

Well, here’s my complaint:

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Using Rich Media Content To Drive Leads

Ever wonder how you can build brand awareness but also track important marketing metrics like cost per lead and conversion rates? Tom Bishop attended the MarketingProfs B2B Marketing Forum and sat in on a session that covered exactly how it can be done. Here is Tom’s KnowledgeVision presentation about the session:

Using Rich Media Content To Drive Leads | KnowledgeVision

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If It’s Wednesday, This Must Be #CMWorld: Twelve Ways To Make Content Interesting

If It's Wednesday, This Must Be Columbus: Twelve Ways To Make Content InterestingAnother day, another marketing event!

I’ve been excited about this trip to Content Marketing World 2012 (#CMWorld) for some time. For one, it’s the largest gathering of content marketing professionals in the world. Two, it’s presented by our friends at the Content Marketing Institute. Three, I’m heavily involved in content marketing and am excited to meet so many other people who are versed in the same stuff. Four, we’ll get to swoon over the brilliant speakers as they impart their experience to us.

Five, it’s during the biggest week in my marathon training schedule (50+ miles) and I’m jazzed about running the Scioto Mile, a riverfront park and pavilion and the centerpiece of Columbus’ riverside trail network. Incidentally, I learned about the trails while tweeting with The Columbus Marathon (@CbusMarathon).

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Keyword Filtering In The Real World: The HubSpot Inbound Conference 2012 – Day One

Keyword Filtering In The Real World: The HubSpot Inbound Conference 2012 - Day OneHow about a little reality today?

I’m on the train headed to the Hubspot Inbound Conference 2012 in Boston. After a big hiking weekend and a 5K run this morning to get the kinks out, I’m treating myself to a hazelnut coffee and a smoothie (I need 10K to earn a bagel), and of course I’m reading new articles about content marketing, e-learning and how to get more inbound links. All before the conference opens at 8AM.

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Inspire People to Action: How Online Video Drives Your Inbound Marketing Strategy

Inspire People to Action: How Online Presentations Drive Your Inbound Marketing Strategy

What makes people respond to your content? Not everyone is inspired to act by text, but it’s been proven that photos and videos work better than words. ComScore reported that online video improves sales effectiveness when landing pages and e-commerce sites include them. In fact, social videos work better than television. What is it about video that drives inbound clicks?

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How Daydreaming Drives Creativity – #PowerToThePen

Ever have an epiphany? Some days I have them several times, and some days nothing happens that warrants notice. Actually, I think the epiphanies still happen, I just don’t notice or have the wherewithal to record them.

The best ones, of course, are written down and acted upon later. Sometimes much later. Sometimes I’m sitting there, or doing something like running, and it just hits me unannounced. Sometimes I have to flex some mental muscle and force a thought into existence. It reminds me of the difference between Mozart and Beethoven.

Did you ever notice how much it helps to have a pen? You can write down your epiphany, or better yet, doodle it and make it a #PowerToThePen entry:

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