Let The Customer Drive: Use Branching Videos for Brand Relevance

Branching Video | KnowledgeVisionOn day three of Hubspot’s Inbound Conference 2012, it’s clear that content is king. Of 64 sessions, most were about using content; creating content, managing content, sharing content, or tracking content. There were many examples of content in the wild, most of it textbook-perfect material designed to appeal to customers and drive shares and inbound links. That’s the point.

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