There’s a hush in the arena as the competitors take their position at the line, they crouch into their starting stance, eyes focused on the ground in front of them. For an instant, everything is still. Many paces away, the only movement is the flutter of tape across the finish line. The countdown ticks down to zero, and someone presses ‘Play’.
The great race between online video and broadcast video has begun.
The 2012 Olympic Games being held in London will be the first games available on broadcast channels and streamed online in the US. In fact, while the numbers show that NBC’s Olympic broadcast coverage is at a record high, its live online streaming package may be reaching a far more engaged audience.