For a few minutes, the kids wave, the crowd cheers, and parents beam. Then the pros take the field, the announcer says “wasn’t that nice”, and the people at home see more beer ads.
For several months, the townspeople talk about it in the barber shops, then everything goes back to the way it was.
That’s how I felt reading An Apology to Content Marketers by Shel Israel over at Forbes Magazine. For a few minutes, it felt like content marketing was getting some respect in front of a wider audience.