Storytelling: Applying Art To Video Marketing

Storytelling: Applying Art To Video Marketing | KnowledgeVisionDo you study the craft? No, I don’t mean witchcraft. Though sometimes creating an idea can seem just as mysterious as conjuring a spell.

I mean the craft of storytelling.

When we sell an idea, like a product, or show others how to apply a principle through a training course, we resort to telling a story. Some stories are whiz-bang, like a movie with poor dialogue but brilliant special effects.

Other stories are more focused on character development, witty patter and cleverly-devised situations, but not so much on the explosions.

What they all have in common is a craft.

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