Keyword Filtering In The Real World: The HubSpot Inbound Conference 2012 – Day One

Keyword Filtering In The Real World: The HubSpot Inbound Conference 2012 - Day OneHow about a little reality today?

I’m on the train headed to the Hubspot Inbound Conference 2012 in Boston. After a big hiking weekend and a 5K run this morning to get the kinks out, I’m treating myself to a hazelnut coffee and a smoothie (I need 10K to earn a bagel), and of course I’m reading new articles about content marketing, e-learning and how to get more inbound links. All before the conference opens at 8AM.

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Inspire People to Action: How Online Video Drives Your Inbound Marketing Strategy

Inspire People to Action: How Online Presentations Drive Your Inbound Marketing Strategy

What makes people respond to your content? Not everyone is inspired to act by text, but it’s been proven that photos and videos work better than words. ComScore reported that online video improves sales effectiveness when landing pages and e-commerce sites include them. In fact, social videos work better than television. What is it about video that drives inbound clicks?

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