It’s the age-old question: Do you want Quality or Quantity?
When marketing delivers a dozen leads from a highly engaging event, it’s usually expected that these people will buy, or at least get into a proposal discussion.
But when marketing hauls in hundreds of leads in a day, we all know what the sales conversion rates will be: Low and lower.
But with content marketing, the funnel is getting a lot wider than it used to be, as more people find your articles and videos and respond to your calls to action. Here’s how to raise the quality of lead even as you raise the number.