It happens every year. The holiday season.

And if you’re in marketing or HR, that means it’s time to deal with the company’s holiday greeting strategy. Yes, there’s a strategy.

Why is there a strategy? Because everyone differs on how to send holiday greetings in business. There’s:

• “Let’s send a postcard to customers.” – but who’s designing it? And who will approve it, without insulting anyone, before it’s too late to send?
• “How about an email?” – but now you don’t have to send to just customers to keep costs down, but everyone. Now you need multiple messages.
• “Don’t worry about complaints, just blast everyone the same thing.” – but this is outside the best practice guidelines of marketing. Shouldn’t your holiday greeting campaign be as structured as every other?

Well, at KnowledgeVision we tackled one of these holiday campaigns by using a multi-pronged approach. First, by creating an online presentation to appeal to as many people as possible, then sharing it with customers and other groups through different email campaigns, and then by writing a blog post about it and sharing it on social sites (shhh – you’re reading that now).

The result, about a minute long, is called “Happy… from KnowledgeVision”:

You like?

Continue reading →