Presentation: “We’re Talking About Content. Interactive Content”

Today we’re talking about content. Specifically, interactive content. The kind you can view online, anytime, any day, and interact with. Here’s an overview of the new white paper from KnowledgeVision called “Interactive 24/7 Content: Why Online Presentations Belong In Every Digital Content Strategy”.

Interactive 24/7 Content: Why Online Presentations Belong In Every Digital Content Strategy | KnowledgeVision Presentation

Presentation Transcript

There are a lot of content types. White papers? Videos? Blog posts? Infographics? What’s that? We’ve got an infographic for that. Download our infographic: “The Pros And Cons Of Online Content Types” below.

Have you ever heard of online presentations? These show you video and slides together, as well as web pages, images, forms, navigation, transcripts, notes, links, and downloads. They’re in the cloud, so they’re available anytime as long as you are too. They’re multisensory, engaging, searchable, and trackable. They can be shared or embedded, and they encourage interaction.

So we’re talking not just about content, but… content.

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Expanding The Marketing and Sales Funnel: Why More Is Merrier

Expanding The Marketing and Sales Funnel: Why More Is Merrier | KnowledgeVisionIt’s the age-old question: Do you want Quality or Quantity?

When marketing delivers a dozen leads from a highly engaging event, it’s usually expected that these people will buy, or at least get into a proposal discussion.

But when marketing hauls in hundreds of leads in a day, we all know what the sales conversion rates will be: Low and lower.

But with content marketing, the funnel is getting a lot wider than it used to be, as more people find your articles and videos and respond to your calls to action. Here’s how to raise the quality of lead even as you raise the number.

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Being The Lightning Rod: When A Social Media Disaster Strikes Unfairly

Have you seen a more egregious example of unfairness than this?

Facebook | The ING New York City Marathon

During Hurricane Sandy, aka #frankenstorm, some Good, Bad, and Ugly things happened on social networks. There were fake tweets about flooding at the NYSE, and of course the American Apparel #SandySale fiasco (WTF were they thinking?).

But the New York Road Runners, the running community and ING bank can hardly be blamed for the devastation wrought by the superstorm, yet the social backlash against the New York marathon dwarfs all the venom ever spent against McDonalds for #McDStories, Kenneth Cole for using the Cairo uprising to sell clothes or KFC Thailand for suggesting that a deadly earthquake was caused by people buying chicken.

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The Last Mountain

The Last Mountain - Hiking The New Hampshire 4K's With The Kids | MyLeftOne“Did you come up the auto road or the cog railway?” the woman asked my son Connor on the summit of Mount Washington. He didn’t have many words at age three, so he simply pointed down the mountain and said “There.” She followed his view down toward Tuckerman Ravine, which I had just climbed on foot from Pinkham Notch, with Connor on my back.

It’s a question I’d heard before, when my daughter Riley was three. That time we were at the Lakes of the Clouds hut for the evening. Again, the answer was neither; We’d hiked the southern Presidentials with her on foot for part of the way.

Yes, I’ve been climbing 4,000’ mountains with a pre-schooler in a backpack.

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Social Complaints: So What The Hell Do You Want?

Social Complaints: So What The Hell Do You Want? | MyLeftOneSay you’re browsing on Facebook, or Google+, where this is less of an issue (for now), and up pops yet another post complaining about something.

Usually, it’s a complaint about a certain type of post, like political arguments or fitness boasts.

And there are enough of these complaint posts-about-posts that they’ve become a new type of post themselves.

Well, here’s my complaint:

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Online Presentation: “Content Marketing: Ready For Prime Time”

The B2B Intelligence Center has produced a new study called “Content Marketing: Ready For Prime Time”. Tom Bishop from KnowledgeVision provides an online presentation that looks at the study and examines it’s findings. In addition to in-depth numbers, “Content Marketing: Ready for Prime Time” contains analysis and interpretation, applying the research to real-world situations and explains its meaning for the in-the-trenches marketer.

Presentation: "Content Marketing: Ready For Prime Time" | B2B Intelligence Center

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Running The Gauntlet: Three Races In Three Weeks

This is a big week for me.

Rye on Mount Lafayette | Finishing the NH4KActually, it’s a big three weeks. First, I completed New Hampshire’s list of 4,000 foot mountains on Saturday. Mts Lincoln and Lafayette were number 47 and 48, all done while carrying a small child most of the way, and there will be a trip report on that later.

This hike was a day after I ran 9 miles in preparation for the Applefest Half Marathon in Hollis, NH, taking on the famous hills on Wheeler Road. But the biggest challenge was the next day, Sunday morning. I was scheduled to go out and run 20 miles.

Can I do that the day after a 9 mile hike that gained 3,200′ while carrying 60 lbs much of the way? Is that physically allowed?

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