The Last Mountain

The Last Mountain - Hiking The New Hampshire 4K's With The Kids | MyLeftOne“Did you come up the auto road or the cog railway?” the woman asked my son Connor on the summit of Mount Washington. He didn’t have many words at age three, so he simply pointed down the mountain and said “There.” She followed his view down toward Tuckerman Ravine, which I had just climbed on foot from Pinkham Notch, with Connor on my back.

It’s a question I’d heard before, when my daughter Riley was three. That time we were at the Lakes of the Clouds hut for the evening. Again, the answer was neither; We’d hiked the southern Presidentials with her on foot for part of the way.

Yes, I’ve been climbing 4,000’ mountains with a pre-schooler in a backpack.

Continue reading

Social Complaints: So What The Hell Do You Want?

Social Complaints: So What The Hell Do You Want? | MyLeftOneSay you’re browsing on Facebook, or Google+, where this is less of an issue (for now), and up pops yet another post complaining about something.

Usually, it’s a complaint about a certain type of post, like political arguments or fitness boasts.

And there are enough of these complaint posts-about-posts that they’ve become a new type of post themselves.

Well, here’s my complaint:

Continue reading

Online Presentation: “Content Marketing: Ready For Prime Time”

The B2B Intelligence Center has produced a new study called “Content Marketing: Ready For Prime Time”. Tom Bishop from KnowledgeVision provides an online presentation that looks at the study and examines it’s findings. In addition to in-depth numbers, “Content Marketing: Ready for Prime Time” contains analysis and interpretation, applying the research to real-world situations and explains its meaning for the in-the-trenches marketer.

Presentation: "Content Marketing: Ready For Prime Time" | B2B Intelligence Center

Continue reading

Running The Gauntlet: Three Races In Three Weeks

This is a big week for me.

Rye on Mount Lafayette | Finishing the NH4KActually, it’s a big three weeks. First, I completed New Hampshire’s list of 4,000 foot mountains on Saturday. Mts Lincoln and Lafayette were number 47 and 48, all done while carrying a small child most of the way, and there will be a trip report on that later.

This hike was a day after I ran 9 miles in preparation for the Applefest Half Marathon in Hollis, NH, taking on the famous hills on Wheeler Road. But the biggest challenge was the next day, Sunday morning. I was scheduled to go out and run 20 miles.

Can I do that the day after a 9 mile hike that gained 3,200′ while carrying 60 lbs much of the way? Is that physically allowed?

Continue reading

If It’s Wednesday, This Must Be #CMWorld: Twelve Ways To Make Content Interesting

If It's Wednesday, This Must Be Columbus: Twelve Ways To Make Content InterestingAnother day, another marketing event!

I’ve been excited about this trip to Content Marketing World 2012 (#CMWorld) for some time. For one, it’s the largest gathering of content marketing professionals in the world. Two, it’s presented by our friends at the Content Marketing Institute. Three, I’m heavily involved in content marketing and am excited to meet so many other people who are versed in the same stuff. Four, we’ll get to swoon over the brilliant speakers as they impart their experience to us.

Five, it’s during the biggest week in my marathon training schedule (50+ miles) and I’m jazzed about running the Scioto Mile, a riverfront park and pavilion and the centerpiece of Columbus’ riverside trail network. Incidentally, I learned about the trails while tweeting with The Columbus Marathon (@CbusMarathon).

Continue reading

Let The Customer Drive: Use Branching Videos for Brand Relevance

Branching Video | KnowledgeVisionOn day three of Hubspot’s Inbound Conference 2012, it’s clear that content is king. Of 64 sessions, most were about using content; creating content, managing content, sharing content, or tracking content. There were many examples of content in the wild, most of it textbook-perfect material designed to appeal to customers and drive shares and inbound links. That’s the point.

Continue reading

The Apple v. Samsung Decision: What it Means for Mobile Content

The Apple v. Samsung Decision: What it Means for Mobile ContentBy now you know the news: Samsung lost. Big. The company will have to pay Apple at least $1.05 Billion in royalties for infringing on iPhone patents, boosting Apple’s bank account by about 1%. But some other companies got caught in the crossfire, notably Google, maker of the Android operating system. Samsung is the largest maker of smartphones running the Android OS.

The Samsung devices affected are mostly older models like the Galaxy S II and Epic 4G. This pulls the rug out from under your smug friends who ran out to get those cool Android phones, because they were really just iPhones. Ha ha.

Continue reading

Keyword Filtering In The Real World: The HubSpot Inbound Conference 2012 – Day One

Keyword Filtering In The Real World: The HubSpot Inbound Conference 2012 - Day OneHow about a little reality today?

I’m on the train headed to the Hubspot Inbound Conference 2012 in Boston. After a big hiking weekend and a 5K run this morning to get the kinks out, I’m treating myself to a hazelnut coffee and a smoothie (I need 10K to earn a bagel), and of course I’m reading new articles about content marketing, e-learning and how to get more inbound links. All before the conference opens at 8AM.

Continue reading

Inspire People to Action: How Online Video Drives Your Inbound Marketing Strategy

Inspire People to Action: How Online Presentations Drive Your Inbound Marketing Strategy

What makes people respond to your content? Not everyone is inspired to act by text, but it’s been proven that photos and videos work better than words. ComScore reported that online video improves sales effectiveness when landing pages and e-commerce sites include them. In fact, social videos work better than television. What is it about video that drives inbound clicks?

Continue reading

How Daydreaming Drives Creativity – #PowerToThePen

Ever have an epiphany? Some days I have them several times, and some days nothing happens that warrants notice. Actually, I think the epiphanies still happen, I just don’t notice or have the wherewithal to record them.

The best ones, of course, are written down and acted upon later. Sometimes much later. Sometimes I’m sitting there, or doing something like running, and it just hits me unannounced. Sometimes I have to flex some mental muscle and force a thought into existence. It reminds me of the difference between Mozart and Beethoven.

Did you ever notice how much it helps to have a pen? You can write down your epiphany, or better yet, doodle it and make it a #PowerToThePen entry:

Continue reading