Say you’re browsing on Facebook, or Google+, where this is less of an issue (for now), and up pops yet another post complaining about something.
Usually, it’s a complaint about a certain type of post, like political arguments or fitness boasts.
And there are enough of these complaint posts-about-posts that they’ve become a new type of post themselves.
Well, here’s my complaint:
We B2B marketing professionals think about our target audience practically every minute (It’s kind of an obsession). We know their revenue, number of employees, titles they hold, their budgets, their hobbies, and most importantly, their decision roles. This is static lead info, and we try to know as much as we can.
But what about dynamic info, that changes over time? For instance, are people ready to buy?
That’s where decision staging comes in. A decision stage is a unique point in time a B2B prospect is in during the lead cycle. It’s another way to segment leads, because they have such different needs in each stage that we may as well treat them like different people. This affects how we find them, how we evaluate them, and how we pitch them.
Whenever you read about companies and celebrities using social media such as Twitter and Facebook, you hear all the stories about how these organizations and people have become huge social media success stories. They have expanded their reach to more followers and created another portal for constant engagement and brand-building.
A rundown of these social media success stories usually includes the following:
Do you notice what they all they have in common?
MyLeftOne 