There’s a hush in the arena as the competitors take their position at the line, they crouch into their starting stance, eyes focused on the ground in front of them. For an instant, everything is still. Many paces away, the only movement is the flutter of tape across the finish line. The countdown ticks down to zero, and someone presses ‘Play’.
The great race between online video and broadcast video has begun.
I have to admit, I haven’t really had much of a problem with NBC’s coverage of the 2012 Olympic Games in London. But I got clued into this #NBCfail phenomenon on Twitter a few days after the opening ceremonies. Apparently this guy, named Guy Adams, a reporter for an independent paper called, creatively enough, the Independent (did George Lucas name the players in this saga?) was so incensed about NBC’s delaying the opening ceremonies that he tweeted continuously about it.
This dude- sorry, I mean Guy, got suspended from Twitter because of a complaint from NBC, and the firestorm was on. Whether Twitter or NBC were wrong to do so is not my topic here. To me, it seems to be Twitter’s fail, not NBC’s. This is about Guy’s complaint (and the complaint of many others) about broadcast delays in the first place.