The Olympic Race Between Online Streaming and Broadcast: What NBC Got Right [UPDATED]

The Olympic Race Between Online Streaming and Broadcast: What NBC Got RightThere’s a hush in the arena as the competitors take their position at the line, they crouch into their starting stance, eyes focused on the ground in front of them. For an instant, everything is still. Many paces away, the only movement is the flutter of tape across the finish line. The countdown ticks down to zero, and someone presses ‘Play’.

The great race between online video and broadcast video has begun.

The 2012 Olympic Games being held in London will be the first games available on broadcast channels and streamed online in the US. In fact, while the numbers show that NBC’s Olympic broadcast coverage is at a record high, its live online streaming package may be reaching a far more engaged audience.

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#NBCfail: Why It’s Not A Fail At All

nbc-fail: why its not a fail at allI have to admit, I haven’t really had much of a problem with NBC’s coverage of the 2012 Olympic Games in London. But I got clued into this #NBCfail phenomenon on Twitter a few days after the opening ceremonies. Apparently this guy, named Guy Adams, a reporter for an independent paper called, creatively enough, the Independent (did George Lucas name the players in this saga?) was so incensed about NBC’s delaying the opening ceremonies that he tweeted continuously about it.

This dude- sorry, I mean Guy, got suspended from Twitter because of a complaint from NBC, and the firestorm was on. Whether Twitter or NBC were wrong to do so is not my topic here. To me, it seems to be Twitter’s fail, not NBC’s. This is about Guy’s complaint (and the complaint of many others) about broadcast delays in the first place.

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