Make The Connection: Enable Sales With Online Presentations

Show Your Face: Enable Sales With Online Presentations | KnowledgeVision Fresh Ideas BlogSales is about making connections. When you reach out to people with a solution, whether it’s analytics software, a carpet-cleaning service, or a new brand of vegetable juice, it’s the connection that matters first.

And that connection is made with a smile, a “hello”, and a handshake. Something you can’t do when making connections online.

Until now. Online presentations are a tool that puts your face right in front of people. Stephanie Grant uses online presentations to help Abel-Womack’s sales executives make connections with people, ultimately to increase sales.

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Online Video Is Trending: Drive Holiday Sales In-Store And Online

Online Video Is Trending: Drive Holiday Sales

Image Courtesy ABC News

As we enter Cyber Week 2012, we know that record numbers of shoppers hit the stores over Thanksgiving weekend. Among the online shopping trends we’ve seen include multi-channel shopping, mobile advertising, and opening times that are earlier than ever.

Social platforms will be a bigger factor than before. 2012 will also be the year that Pinterest really starts to show its worth for driving online purchases, especially with apparel.

Another trend is that stores are pushing for in-store sales, using sales that aren’t available online and by guaranteed price-matching.

But the biggest trend appeared earlier in the year, when 2012 officially became the first year that online clothing purchases, or purchases influenced by the web, surpassed those made in a store. The driving factors in online retail are increased use of mobile devices and tablets, and an increasing emphasis on video. It turns out that 40% of video viewers wind up in the store or on the store’s website.

That’s huge. Do 4 out of ten viewers of television ads drop everything and head for the store? Nope. No way.

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