Online Video Is Trending: Drive Holiday Sales In-Store And Online

Online Video Is Trending: Drive Holiday Sales

Image Courtesy ABC News

As we enter Cyber Week 2012, we know that record numbers of shoppers hit the stores over Thanksgiving weekend. Among the online shopping trends we’ve seen include multi-channel shopping, mobile advertising, and opening times that are earlier than ever.

Social platforms will be a bigger factor than before. 2012 will also be the year that Pinterest really starts to show its worth for driving online purchases, especially with apparel.

Another trend is that stores are pushing for in-store sales, using sales that aren’t available online and by guaranteed price-matching.

But the biggest trend appeared earlier in the year, when 2012 officially became the first year that online clothing purchases, or purchases influenced by the web, surpassed those made in a store. The driving factors in online retail are increased use of mobile devices and tablets, and an increasing emphasis on video. It turns out that 40% of video viewers wind up in the store or on the store’s website.

That’s huge. Do 4 out of ten viewers of television ads drop everything and head for the store? Nope. No way.

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Social Media Marketing: For Commerce or Community?

Social Media Marketing: For Commerce or Community? | KnowledgeVisionWhy doesn’t social commerce work? Theories abound. Among the most popular are “People use social sites to communicate, not to shop,” and “People don’t want to use their credit cards on a social network.”

I’d have to say I agree with these assessments, and I understand the fear of a new concept. It’s primarily about behavior. When social media users visit their favorite sites, it’s to share jokes, keep their friends notified about what they are doing, no matter how mundane, and to see what other people are up to.

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