In the online training world, numerous software platforms and applications have made it possible to build very specific course topics. The phenomenon is called micro-learning, and it’s driving a revolutionary shift in corporate and academic e-learning. How can you build your own courses using these new tools and techniques?
Tag Archives: online training
Storytelling: Applying Art To Video Marketing
Do you study the craft? No, I don’t mean witchcraft. Though sometimes creating an idea can seem just as mysterious as conjuring a spell.
I mean the craft of storytelling.
When we sell an idea, like a product, or show others how to apply a principle through a training course, we resort to telling a story. Some stories are whiz-bang, like a movie with poor dialogue but brilliant special effects.
Other stories are more focused on character development, witty patter and cleverly-devised situations, but not so much on the explosions.
What they all have in common is a craft.
Online Training Content: Right In Front Of Your Nose
“To see what is in front of one’s nose needs a constant struggle.” – George Orwell
George Orwell wrote that in 1946. And it’s true today. It’s one of those timeless sentiments that can be applied to almost any situation.
Here, it’s used for an innocent purpose; to point out that putting together corporate training courses can seem difficult, but if you simply look around, you’ll find the content you need is, well, in front of your nose.
The Current Thought On Training
Elliott Masie’s Learning 2012 Conference was held this October in Orlando, Florida. This is the foremost conference for current thought on learning and corporate training. The event typically keynoted by people of note like Colin Powell, Bill Clinton, Malcolm Gladwell, and Susan Cain.
The topics range from using mobile technology for online learning courses to using video for training in the workplace. The people leading sessions include thought leaders from learning institutions, global companies, software and service providers, and others who specialize in training and leadership.
KnowledgeVision’s Michael Kolowich led an inspiring session on how to create training courses using materials most companies already have. The dilemma that trainers face is that building a course seems to require new content, new video, and a new script. But it’s not true.