Teavana: Beyond the limits of built-in obsolescence

Teavana: Beyond the limits of built-in obsolescence

My last steep of Assam Gold Rain

What are the limits of built-in obsolescence in product marketing?

We know that companies like Apple and Ikea are constantly upgrading their stuff in the quest for more money and more capabilities. Customers line up around the block for a chance to buy the latest gadget, and in most cases people know what has been improved, even if they don’t know why they need it.

Sometimes a company replaces their stuff to try to trick buyers, like redesigning a box of crackers or shaving cream, just to keep people wondering what’s been improved. Every so often, a company needs to phase out products or reset their product mix to force consumers out of a trance.

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