Let’s Talk Tactics: How I Build An Online Presentation

Let’s Talk Tactics: How I Build An Online Presentation | KnowledgeVision

I’ve spent thousands of words on video strategy covering everything from production to social sharing to types of videos.

Enough! No more strategy today. It’s time to get tactical about online presentations.

It’s time to just document exactly what I do to put an online presentation together. Let’s pull back that curtain, so to speak, and go behind the scenes. Yes, I know, it’s a cliche.

View The Presentation Here.

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So Your Videos Aren’t Viral: 6 Ideas For Putting Them To Work

So Your Videos Don't Go Viral: 6 Ideas For Putting Them To WorkAwhile back I wrote about whether viral video matters. For any company that needs to make a big splash in the social realm, it might. But for the rest of us, who stand a one-in-a-zillion chance of making a viral video by trying, what really matters is the success of our overall video strategy. Here’s a hint: it’s not measured in views.

But what criteria should we measure the success of a video campaign? I’ve talked about the 8 most important video metrics, too, and guess what? Views weren’t one of those, either. Instead, the measurements were about shares, conversions, playthroughs, social engagement, and search activity driven by your videos.

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