How Do You Achieve Total Marketing Immersion (TMI)?

Total Marketing Immersion goes beyond marketing.

PowerPoint, Flash, Whiteboards, Video, Podcasts, Banners,
 Webinars, eBooks, Newsletters, Surveys, Social Feeds, Blogs…

Anyone else sick of it all? Maybe I’m a little tired from playing with my children (admittedly something I put every ounce of energy into), but I feel like I’m starving for something. The products and tactics above have become unbearably dull to me.

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Why Did Buy Radian6? buys Radian6By now, you probably know that is buying Radian6 for a total of $326 Million.  On the heels of’s investments in HubSpot and Seesmic, I’m not at all surprised at this move. HubSpot’s unique lead generation and engagement platform is great for pushing content, while Seesmic is a cool self-service social network management tool. Radian6 can add some amazing analytical value to the mix.

But SFDC’s client list is a who’s who of global businesses with one thing in common: they are either commercial product and service companies or the commercial divisions of very large consumer-oriented businesses like Dell and NBC. Yet, social platforms have largely been considered consumer media. So does this investment make sense for SFDC?

Of course it does.

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