Does Auto-Fill Kill Lead Quality?

Does Auto-Fill Kill Lead Quality?It’s weird, but it looks like I agree with Malcolm Gladwell again.

In his January article, Gladwell states that a social media follower is just about the weakest kind of brand-consumer relationship there is. In the hierarchy of lead quality, the link between a brand and its followers is strongest at purchase, and we do everything we can to bring consumers from the very first step to purchase as smoothly as possible.

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